Brand=Asset
BRAND STRATEGY
Branding From Every Angle
Remember the 4Ps? Life was simple then. Today, brands exist in complex webs of interrelationships that are played out in physical and digital contexts. We call this construct the Brand Ecosystem. And developing strategies for effectively and efficiently managing the ecosystem requires a different skill set than the job of yesterday’s classically trained marketer. WONGDOODY Brand Strategy examines a brand from every angle — from the business perspective, from the consumer perspective and from the brand perspective. The result is a brand strategy that accounts for all of the dynamic forces impacting a brand’s success.Strategy Leadership
There are several things you should know about our strategy practice. First, our lead strategists have led brand management at large- and mid-size public companies. They’ve seen the action from the client’s side of the table, giving them invaluable experience when engaging senior executives and setting strategy. Second, each of our strategists has an MBA and brings a business-minded perspective to every engagement. Third, they possess a combination of discipline and creativity that fosters the resource- fulness to apply the right mix of process rigor and flexibility.
Services
AUDIT & ANALYSIS
Business Perspective
- Leaders Workshop
- Internal Interviews
- Information Review
- Competitive Audit
Consumer Perspective
- Information Review
- Primary Research
Brand Perspective
- Information Review
- Communication Review
STRATEGIC SERVICES
Brand Platform
- Mission, Vision, Values
- Brand Essence
- Brand Positioning
- Personality
- Value Propositions
- Messaging Frameworks
Brand Architecture
Naming
Nomenclature
Brand Metrics
Co-Branding
Living the Brand
- Touchpoint Analysis
- Brand Book & Guidelines
- Employee Engagement
- Partner / Vendor Engagement
Partial Client List
Airbiquity, AmberWatch Foundation, Autodesk, Baxter Healthcare, Bill & Melinda Gates Foundation, DaVita, Expedia, Fashion Island, The Irvine Company, Market Leader, Sierra Wireless, SonoSite, T-Mobile.See our articles on brand strategy:
Articles are in PDF format.
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We created a new brand – AmberWatch Mobile – that leverages cell phone technology in a service that keeps kids safe from predators.
Recent work for the Seattle International Film Festival graced the cover of Communication Arts.