Triggering Brand Association
CONNECTION PLANNING
Lasting Memories
People are surrounded by marketing noise. With estimates pointing to as many as 3,000 message encounters per day, the traditional “more is better” approach to communications is like shouting into a hurricane. Nevertheless, people do value certain marketing messages… those that engage them by triggering an association between what they’re exposed to and what they already know. Consumer behavior studies confirm that people remember things through association. And that’s what connection planning is all about: combining account planning and media to create lasting associations by delivering relevant messages in meaningful ways.Services
- Account Planning
- Media Planning and Buying
- Communications Targeting
- Idea Briefs
- Connection Plans
- Creative Evaluation
- Marketing Industry Research
- Consumer Research
- Search Engine Marketing
- Emerging Media
Partial Client List
Alaska Airlines, Alpine Electronics of America, Autodesk, Full Tilt Poker, Health Net, Red Lion Hotels, Washington State Department of Health.We know things about you. Where you live, when you eat, how you speak, who you love, what you dream. But don't worry - we only use our superpower for good.
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