The Democracy of Good Ideas TM
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Triggering Brand Association

CONNECTION PLANNING

Lasting Memories
People are surrounded by marketing noise. With estimates pointing to as many as 3,000 message encounters per day, the traditional “more is better” approach to communications is like shouting into a hurricane. Nevertheless, people do value certain marketing messages… those that engage them by triggering an association between what they’re exposed to and what they already know. Consumer behavior studies confirm that people remember things through association. And that’s what connection planning is all about: combining account planning and media to create lasting associations by delivering relevant messages in meaningful ways.

Services
  • Account Planning
  • Media Planning and Buying
  • Communications Targeting
  • Idea Briefs
  • Connection Plans
  • Creative Evaluation
  • Marketing Industry Research
  • Consumer Research
  • Search Engine Marketing
  • Emerging Media


Partial Client List
Alaska Airlines, Alpine Electronics of America, Autodesk, Bank of America Credit, The CW Network, Casey Family Programs, Cedars-Sinai Medical Center, Epson, ESPN, Full Tilt Poker, The Harlem Globetrotters, Mercury Insurance, NY Department of Health, Oberto Beef Jerky, Pinkberry, Quiznos Subs, Red Lion Hotels, Seattle International Film Festival, Virginia Mason Medical Center, Washington State Department of Health, Western Digital, Woodland Park Zoo.

We know things about you. Where you live, when you eat, how you speak, who you love, what you dream. But don't worry - we only use our superpower for good.

We know things about you. Where you live, when you eat, how you speak, who you love, what you dream. But don't worry - we only use our superpower for good.