(HX)
Human
Experience*
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Driven by insight and forged by creativity, we focus on the humans you want to influence. Then we reimagine the data, platforms, brand and experience to transform their interactions and build your business.
* And yes, we realize “experience” starts with an “E”.
(CX)
Customer Experience
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Experience is now the top differentiator. Is yours keeping up? We design and build personal, human experiences that elevate your brand, retail and digital ecosystems.
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(UX)
User Experience
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Our UX practice aligns business strategy with human insights and creativity in order to craft relevant, intuitive digital experiences that drive revenue and loyalty.
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(EX)
Employee Experience
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Your employees are your most valuable asset. We reimagine processes, platforms and purpose at work in order to create digital experiences that improve retention, save time, and increase efficiency.
Agile Insights
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We offer a proprietary agile-insights practice called The Sounding Board. This practice allows us to quickly and efficiently gather qualitative data and build better brand engagements centered around human experience.
Global Leadership
Tracy Wong (He/Him)
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Chairman
Tracy oversees the creative vision for our global studios. With over 350 national and international creative awards to his credit, including work in the Clio Hall of Fame, Tracy is among the most honored creative leaders in the business. He is a recipient of the American Advertising Federation’s Silver Medal for Lifetime Achievement and was recently named to the 4A’s “Advertising 100” list honoring today’s top industry professionals.
Ben Wiener (He/Him)
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Chief Executive Officer
As CEO, Ben drives global growth and client relevance for WONGDOODY while nurturing its industry-leading culture and award-winning work. Ben began his career as an unpaid intern shortly after the company’s founding. Since then, he has overseen its evolution from independent creative boutique to the global design and experience unit of Infosys, leading digital transformation for some of the world’s largest and most innovative companies.
Skyler Mattson (She/Her)
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President
Over the past 19 years, Skyler has overseen the growth of WONGDOODY while leading award-winning work, including several female empowerment initiatives. As president, Skyler has been an integral part of transforming WONGDOODY from a North American ad agency to the global experience and design unit for Infosys. She has been a delegate to the World Economic Forum and proudly serves as a board member for the Infosys Foundation.
Grace Francis (They/Them)
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Chief Creative and Design Officer
Grace leads WONGDOODY’s creative and design work worldwide after having worked at Accenture Interactive and holding Chief Experience Officer roles at both Droga5 London and Karmarama. One of the only trans non-binary industry leaders, Grace is a strong advocate for intersectional inclusivity within the creative industry, and not only founded a mentorship practice, but participated in the advertising industry’s LGBTQIA+ advocacy group. In demand as a speaker and guest lecturer, Grace has also judged Cannes Lions, The One Show, Creative Review Annual and BIMA, among others.
Ralf Gehrig (He/Him)
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Chief Experience Officer
Ralf leads WONGDOODY’s global experience design practice, crafting experiences and digital products that enable clients to realize the benefits of customer-centric design. With a degree in UX, he has worked in digital customer experience throughout his career, creating outstanding work for clients globally. He was named one of the HOT 100 in Digital by the British marketing organization (BIMA).
Steve Orenstein (He/Him)
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Chief Financial Officer
Josh Mooney (He/Him)
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SVP, Business Development
Josh runs our global business development efforts. He has worked with leading brands in the areas of digital marketing, web development, events, and experiential. Throughout his career Josh has created innovative programs for Coca-Cola, Target, and Adobe, garnering awards including a Cannes Cyber Lion, a Bronze Pencil, and more. He taught digital marketing for five years at USC’s Annenberg School, and is a longtime member of the Interactive Peer Group of the Emmys.
Tod Rathbone (He/Him)
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SVP, Strategy
Tod heads the WONGDOODY strategy practice worldwide from our NYC office and is the originator of our Human Experience (HX) positioning. Tod leads a customer-centric, innovation-focused team dedicated to guiding clients through the rapidly changing economic forces of people’s evolving digital behaviors and expectations. Tod has developed award-winning work, including Lions, Clios and Effies for iconic brands such as Apple, Samsung and Energizer.
Michael Chang (He/Him)
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SVP, Agency Operations
Lara Johannsen (She/Her)
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VP, Creative Enterprise
Lindsay Wall (He/Him)
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Regional Head, EMEA
Lindsay oversees WONGDOODY across Europe, having spent many years guiding some of the world’s leading independent agencies and brands to be more human-centred, agile and innovative. He has contributed to award-winning work for clients like adidas, Hertz and Volkswagen. He has also been at the forefront of helping clients align capabilities through the integration of design and innovation studios into technology businesses.
Matt Kain (He/Him)
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Regional Head, APAC
Binooj Purayath (He/Him)
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Regional Head, India
