(HX)
Human
Experience*
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Driven by insight and forged by creativity, we focus on the humans you want to influence. Then we reimagine the data, platforms, brand and experience to transform their interactions and build your business.
* And yes, we realize “experience” starts with an “E”.
(CX)
Customer Experience
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Experience is now the top differentiator. Is yours keeping up? We design and build personal, human experiences that elevate your brand, retail and digital ecosystems.
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(UX)
User Experience
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Our UX practice aligns business strategy with human insights and creativity in order to craft relevant, intuitive digital experiences that drive revenue and loyalty.
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(EX)
Employee Experience
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Your employees are your most valuable asset. We reimagine processes, platforms and purpose at work in order to create digital experiences that improve retention, save time, and increase efficiency.
Agile Insights
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We offer a proprietary agile-insights practice called The Sounding Board. This practice allows us to quickly and efficiently gather qualitative data and build better brand engagements centered around human experience.
Commerce
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We understand the evolving trends shaping retail and changing consumer expectations. And we meet them head-on with award-winning creative, strategies and data-driven digital experiences.
Learn more
Global Leadership
Tracy Wong
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Chief Creative Officer
Tracy oversees the creative vision for our global studios. With over 350 national and international creative awards to his credit, including work in the Clio Hall of Fame, Tracy is among the most honored creative leaders in the business. He is a recipient of the American Advertising Federation’s Silver Medal for Lifetime Achievement and was recently named to the 4A’s “Advertising 100” list honoring today’s top industry professionals.
Ben Wiener
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Chief Executive Officer
As CEO, Ben drives global growth and client relevance for WONGDOODY while nurturing its industry-leading culture and award-winning work. Ben began his career as an unpaid intern shortly after the company’s founding. Since then, he has overseen its evolution from independent creative boutique to the global design and experience unit of Infosys, leading digital transformation for some of the world’s largest and most innovative companies.
Skyler Mattson
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President
Over the past 19 years, Skyler has overseen the growth of WONGDOODY while leading award-winning work, including several female empowerment initiatives. As president, Skyler has been an integral part of transforming WONGDOODY from a North American ad agency to the global experience and design unit for Infosys. She has been a delegate to the World Economic Forum and proudly serves as a board member for the Infosys Foundation.
Ralf Gehrig
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Chief Experience Officer
Ralf leads WONGDOODY’s global experience design practice, crafting experiences and digital products that enable clients to realize the benefits of customer-centric design. With a degree in UX, he has worked in digital customer experience throughout his career, creating outstanding work for clients globally. He was named one of the HOT 100 in Digital by the British marketing organization (BIMA).
Megan Blacksher
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Chief Talent Officer
Megan has spent the last 12 years of her 20+ year HR career at WONGDOODY. As Chief Talent Officer, she focuses on three critical areas that drive WONGDOODY’s business goals and growth – HR strategy, talent strategy and culture. She focuses on a people-first approach to business, and believes that a good, daily belly laugh among colleagues is key in building amazing relationships and creating award-winning work.
Steve Orenstein
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Chief Financial Officer
Steve is responsible for the financial health and growth of WONGDOODY. After starting his career in the mailroom of Y&R’s Madison Avenue office nearly 50 years ago, Steve went on to help build some of the world’s most famous agencies. He has helped drive year-over-year growth for WONGDOODY and expanded our studios across the globe.
Josh Mooney
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SVP, Business Development
Josh runs our global business development efforts. He has worked with leading brands in the areas of digital marketing, web development, events, and experiential. Throughout his career Josh has created innovative programs for Coca-Cola, Target, and Adobe, garnering awards including a Cannes Cyber Lion, a Bronze Pencil, and more. He taught digital marketing for five years at USC’s Annenberg School, and is a longtime member of the Interactive Peer Group of the Emmys.
Tod Rathbone
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SVP, Strategy
Tod heads the WONGDOODY strategy practice worldwide from our NYC office and is the originator of our Human Experience (HX) positioning. Tod leads a customer-centric, innovation-focused team dedicated to guiding clients through the rapidly changing economic forces of people’s evolving digital behaviors and expectations. Tod has developed award-winning work, including Lions, Clios and Effies for iconic brands such as Apple, Samsung and Energizer.
Michael Chang
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SVP, Agency Operations
Michael leads operations and delivery for WONGDOODY. He has effectively built delivery-operations teams across design, strategy, marcom and production for dynamic brands like Samsung, Jaguar Land Rover, American Express and Citi. Michael spent time at renowned agencies with experience in most marketing mediums – above the line, below the line, and emerging tech.
Lara Johannsen
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VP, Creative Enterprise
Lara leads the global teams who concept and design award-winning work across all channels – a highly skilled group of thinker-makers who design brilliant experiences to build resilient businesses. Lara heads up creative operations with a special focus on discovering and nurturing talent and cultivating design culture.
Lindsay Wall
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Regional Head, EMEA
Lindsay oversees WONGDOODY across Europe, having spent many years guiding some of the world’s leading independent agencies and brands to be more human-centred, agile and innovative. He has contributed to award-winning work for clients like adidas, Hertz and Volkswagen. He has also been at the forefront of helping clients align capabilities through the integration of design and innovation studios into technology businesses.
Matt Kain
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Regional Head, APAC
Matt leads WONGDOODY across the APAC region. He brings over 20 years of experience in digital leadership in major agencies, as well as startup and AdTech firms. He has worked with top global brands including Samsung, Coca-Cola, P&G, Visa, Citi, Heineken, Novartis, Singtel/Optus, SAP, Motorola, Honda, and Kellogg’s.
Binooj Purayath
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Regional Head, India
Binooj heads the India Studios at WONGDOODY. He brings diverse experience from a wide variety of sectors with a focus on creating disruptive business models that enable digital transformation. He has worked on transformation programs across the North America, Europe and Asia Pacific regions in digital experience, digital commerce, digital marketing, process digitization, data-driven insights and next-gen workplace solutions.
