View From The C-Suite Women Leaders in Conversation
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Episode 13

Creating 3D Experiences

November 10, 2022 | 45 mins

November 10, 2022 | 45 mins

“[Brands are] asking “How can we modernize our entire life cycle, from original design? How can I design my products directly in 3D?” –

Raffaella Camera | find it at 19:04

“… women are especially in tune to considering all of the emotions that might come with a certain activation or experience… ” –

Skyler Mattson | find it at 24:40

“…there is a correlation between what they’re doing in the physical world and what they’re doing in the virtual world … they have an element of self-identity, even digital self-identity …” –

Raffaella Camera | find it at 12:43

Highlights

Get insights into:

  • What technologies enable virtual worlds
  • The benefits of virtual and 3D experiences
  • How women are establishing a voice in this space
  • What barriers are being removed to widen audiences

Summary

What’s a virtual world? How can it make consumer experiences more interactive? In what ways are women shaping 3D experiences? Join WONGDOODY President Skyler Mattson and special guest Raffaella Camera, Head of Brands at Unreal Engine for Epic Games, as they explore this cutting-edge topic in View From the C-Suite.

Panelists

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Guest

Raffaella Camera

Head of Brands, Epic Games, Unreal Engine

As Head of Brands for the world’s most open and advanced 3D creation tool, Raffaella directs award-winning strategic partnerships with brands and consumer technology partners to deliver meaningful engagement within virtual worlds and, eventually, the metaverse. She has spoken at CES, Cannes Lions, SXSW, WMC, AWE and Qualcomm’s Snapdragon Summit. Raffaella has been published in Harvard Business Review and Forbes, and she was featured as a “market illuminator” in Robert Scoble’s The Infinite Retina. She combines her creative and analytical skills with an MBA from the University of Southern California (USC) Marshall School of Business and a Master’s of Piano Performance from the USC Thornton School of Music.

Skyler Headshot 2 2022_360x360

Host

Skyler Mattson

WONGDOODY President

Over the past 20 years, Skyler has overseen WONGDOODY’s growth while leading award-winning work, including several women’s empowerment initiatives. As president, Skyler has been an integral part of transforming WONGDOODY from a North American ad agency to the global experience and design unit for Infosys, with studios around the globe. She has been a delegate to the World Economic Forum, and proudly serves as a board member of the Infosys Foundation.

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