Episode 15
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Cultivating Creativity
Featuring
Melissa Lowry, Chief Marketing Officer, Early Warning Services, LLC
Lisa Crowder, AVP Product Development / Mobile Apps, AT&T
Skyler Mattson, WONGDOODY President
Thursday, March 23, 2023
12:30 PM PST / 3:30 PM EST / 7:30 PM GMT
Panelists
Melissa Lowry
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Chief Marketing Officer
Early Warning Services, LLC
Melissa Lowry leads the strategy and execution of marketing and communications for Early Warning (including Zelle®). Since joining in 2016, Lowry has played a key role in the company’s launch and growth of Zelle®, including delivering award-winning advertising campaigns and coordinated marketing across hundreds of banks. Lowry has been quoted in numerous publications, such as American Banker, The Atlantic, Mashable and more. Lowry is the co-inventor on 38 mobile wallet patents and holds a bachelor’s degree in Business Administration from Idaho State University and an M.B.A. from Stanford University.
Guest
Lisa Crowder
—
AVP Product Development /
Mobile Apps, AT&T
Lisa Crowder is a Product Development Executive with over 15 years of experience building digital, customer-first features and journeys based on user profiles, market needs, and competitive gaps. At AT&T, she leads development for mobile app experiences with the goal of creating simple, engaging experiences for customers within AT&T’s key mobile apps.
Skyler Mattson
—
WONGDOODY President
Over the past 20 years, Skyler has overseen WONGDOODY’s growth while leading award-winning work, including several women’s empowerment initiatives. As president, Skyler has been an integral part of transforming WONGDOODY from a North American ad agency to the global experience and design unit for Infosys, with studios around the globe. She has been a delegate to the World Economic Forum and proudly serves as a board member of the Infosys Foundation.
Summary
Anyone can have a great idea, but creativity can’t thrive in an organization without the right culture. Join Skyler Mattson and her guests Melissa Lowry, CMO of Early Warning Services, LLC, and Lisa Crowder, AVP Product Development, Mobile Apps, at AT&T as they explore the fertile ground of innovation, inclusivity, and open discourse for shaping a culture of creativity.
In this free webinar, you’ll learn more about:
- Where great ideas come from and why
- The importance of psychological safety
- Strategies for encouraging taking risks and handling failure
- How to foster a culture of openness and feedback
