WONGDOODY & BLACK EQUITY
We’re making a pledge to use our creative platform, expertise, and skills to help fight racism and improve equity in America.
WONGDOODY & Black Representation
For many, recent events have become a national catalyst to end racial discrimination. At WONGDOODY, we are accelerating our ongoing work. Since 2017, we have more than tripled our African-American representation. Still, there is a glaring lack of diversity in advertising. Similar to the industry, our representation of Black employees is seven percent.
With input from Black employees and a strategic advisor, we have updated our Diversity, Equity & Inclusion (DEI) plan to increase Black recruitment, retention, and career advancement. We have created similar plans for gender equity in the past, and recognize the urgency for addressing Black employees at this time.
Updated Diversity, Equity & Inclusion Plan
By 2022, our goal is to become known for attracting, nurturing and promoting Black talent. The updated WONGDOODY DEI plan will focus on this commitment and will include, but is not limited to:
- Recruiting from a pool of gifted professionals and hiring Black talent for 25 percent of new roles, with a focus on creatives and executives.
- Company-wide unconscious bias training by end of Q3 2020.
- Specialized training for managers in managing Black employees and people of color.
- A pro bono project to advance race equity in the U.S. in 2020.
- A 2020 advertising scholarship for a Black woman.
- Creating Employee Resource Groups, beginning with a group focused on our Black employees.
- Social media and PR activities to amplify the diverse voices of our Black employees, experts, and influencers.
- Publicly releasing our diversity numbers as part of 600 & Rising, a nonprofit dedicated to the advocacy and advancement of Black advertising professionals.
Each quarter, WONGDOODY will report on our DEI progress and provide updates on our diversity and inclusion statistics when possible.
We understand that with better representation across our agency, we can be a better ally and help shape more equitable depictions of African-Americans in advertising, while advancing the numbers of Black industry professionals.