How to win with Gen Z in financial services

How to win with Gen Z in financial services

By engaging GenZ in the right way we see continued increase in reputation and trust among brands, so how do Financial Services shape their customer strategy to best engage?

The Financial Service Forum
WONGDOODY Wins Globee® in the 8th Annual 2021 International Best in Business Awards

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WONGDOODY Wins Globee® in the 8th Annual 2021 International Best in Business Awards

WONGDOODY’s Benjamin Wiener Named Gold Winner in the Executive Achievement of the Year Category

Why the agency versus in-house argument is over

Why the agency versus in-house argument is over

WONGDOODY's CEO Ben Wiener featured in The Drum.

Published By The Drum
Episode 6 – Earning Trust in an Era of Uncertainty

Episode 6 – Earning Trust in an Era of Uncertainty

Global marketing leaders from MetLife and Capital Group are talking all things Trust – building it, maintaining it, and addressing missteps if they arise.

WONGDOODY Launches STUDIONEXT, A Bespoke Solution To Help Businesses Reimagine CX and Accelerate Transformation

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WONGDOODY Launches STUDIONEXT, A Bespoke Solution To Help Businesses Reimagine CX and Accelerate Transformation

StudioNEXT offers the next iteration of in-housing, a powerful alternative to the binary choice of agency, consulting or in-housing.

Scaling Up For The Digital Decade

Scaling Up For The Digital Decade

Published By Infosys
Episode 5 – The Human Experience of Healthcare

Episode 5 – The Human Experience of Healthcare

Get the pulse on an industry deeply affected by the pandemic and listen as Skyler Mattson chats with healthcare leaders Miya Gray from Pfizer and Lisa Davis from Blue Shield of California about navigating rapid digital change, valuable lessons they’re carrying forward, and career advice they’d have given themselves in their 30s.

StudioNEXT

StudioNEXT

Data Design & AI

Data Design & AI

The Code of Marketing Success

The Code of Marketing Success

Steve White, WONGDOODY’s SVP of Commerce, examines how QR codes have evolved to deliver simpler and more rewarding experiences for customers, while also offering marketers superior data and a way to offer dynamic, long-term connection points beyond retail.

Published By Total Retail
Carter Digital, now WONGDOODY APAC, and the Australian Grand Prix Corporation  Honored for Best Sports Websites and Mobile Sites In the 25th Annual Webby Awards

Carter Digital, now WONGDOODY APAC, and the Australian Grand Prix Corporation Honored for Best Sports Websites and Mobile Sites In the 25th Annual Webby Awards

Experience-Led Commerce

Experience-Led Commerce

Employee Experience Transformation

Employee Experience Transformation

Episode 4 – Superpowers for Good

Episode 4 – Superpowers for Good

Pour yourself your favorite beverage and listen as WONGDOODY President, Skyler Mattson, chats with special guest Bea Perez from Coca-Cola about empowering women, making yourself heard and how important it is to lift other women up with your success.

WONGDOODY President Skyler Mattson shares her perspective for Infosys’s #InspiringWomen series

WONGDOODY President Skyler Mattson shares her perspective for Infosys’s #InspiringWomen series

Andrea Hendrickx, Inderpreet Sawhney and Skyler Mattson – all women in Infosys leadership positions, talk about their career journeys, challenges and breaking through the glass ceiling.

Episode 3 – Harnessing Purpose to Drive Innovation

Episode 3 – Harnessing Purpose to Drive Innovation

Skyler Mattson, President of WONGDOODY, and her guests, Diane Schwarz, VP & CIO of Johnson Controls and Fumbi Chima, EVP & CIO of Boeing Employee Credit Union, discuss harnessing purpose to drive innovation

WONGDOODY’s campaign “Mom Genes” makes it onto the 2020 Clio Awards shortlist for Film Craft in the Adapted Music category

WONGDOODY’s campaign “Mom Genes” makes it onto the 2020 Clio Awards shortlist for Film Craft in the Adapted Music category

The Clio Awards celebrates bold work that propels the advertising industry forward.

WONGDOODY’s “Mom Genes” makes 2020 Clio Awards shortlist for Film Craft in Adapted Music category

WONGDOODY’s “Mom Genes” makes 2020 Clio Awards shortlist for Film Craft in Adapted Music category

The Clio Awards celebrates bold work that propels the advertising industry forward.

In Her Own Words: WONGDOODY President Skyler Mattson focuses on wellbeing

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In Her Own Words: WONGDOODY President Skyler Mattson focuses on wellbeing

Bizwomen’s “Living in the Age of Coronavirus” series shares how the Covid-19 pandemic has personally and professionally impacted the lives of women business leaders

Published By Bizwomen
The Immersive Working Store Experience

The Immersive Working Store Experience

What if process, fulfillment and customer service were the immersive experience?

WONGDOODY’s human experience research platform, “The Sounding Board,” to survey 1,000 respondents across Australia

WONGDOODY’s human experience research platform, “The Sounding Board,” to survey 1,000 respondents across Australia

Over half of Australians more willing to use online banking services as a result of the pandemic.

Published By Australian FinTech
Episode 2 – Leading Through Change

Episode 2 – Leading Through Change

Drawing from their multicultural experiences across industries, Skyler’s guests Suma Nallapati, CDO of DISH Network, and Ronalee Zarate-Bayani, CMO of the Los Angeles Rams, share personal anecdotes and prudent advice about embracing change head-on.

WONGDOODY welcomes Carter Digital

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WONGDOODY welcomes Carter Digital

We are excited to announce the acquisition of Carter Digital, a Melbourne-based digital agency with a long and strong track record of award-winning work in the areas of digital product design and experience.

Five Commerce Thoughts for 2021

Five Commerce Thoughts for 2021

Dive into retail insights from 2020 and how they are driving change in 2021 with Steve White, the Director of WONGDOODY’s Commerce and Innovation practice.

Humans at the Center of a Data-Driven Partnership

Humans at the Center of a Data-Driven Partnership

Skyler Mattson, President of WONGDOODY, and Jeff Kavanaugh, VP and Global Head of the Infosys Knowledge Institute, discuss the transforming dynamic between CMOs and CIOs.

CMO and C-suite: The DNA of Partnership

CMO and C-suite: The DNA of Partnership

The Infosys Knowledge Institute reports on how collaboration between CMOs and CIOs is crucial for building responsive, agile and results-driven organizations.

Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?

Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?

Published By Fortune.com
Ad Biz: Friday Stir

Ad Biz: Friday Stir

Published By AdWeek
Episode 1 – Collaborating for Success: Partnership in the C-suite

Episode 1 – Collaborating for Success: Partnership in the C-suite

Skyler Mattson, President of WONGDOODY, and her guests, Aruna Ravichandran, VP CMO of Cisco WebEx and Angela Zepeda, CMO of Hyundai Motor America, discuss effective partnerships in the C-Suite.

WONGDOODY Announces Black Female Scholarship Fund

WONGDOODY Announces Black Female Scholarship Fund

Published By MediaPost Agency Daily
WONGDOODY Announces First Creative Black Womxn to Watch Scholarship

WONGDOODY Announces First Creative Black Womxn to Watch Scholarship

Open to Black Students Self-Identifying as Female

Superpowers for Good and Fighting Breast Cancer at Estée Lauder’s Hackathon

Superpowers for Good and Fighting Breast Cancer at Estée Lauder’s Hackathon

WONGDOODY Uses Superpowers for Good to Help Estée Lauder Fight Breast Cancer at Hackathon.

Experience Engineering Balances High Tech with High Touch

Experience Engineering Balances High Tech with High Touch

COVID-19 and the move to remote work have highlighted how critical it is to balance self-service, automation and high-touch connection to meet the evolving needs of clients.

One Hundred Best Workplaces for Innovators

One Hundred Best Workplaces for Innovators

WONGDOODY joins Google, Dell, Diageo, Alibaba, Etsy, Nestlé, and others as leaders in innovation.

Published By Fast Company
WONGDOODY Named to Fast Company’s Second Annual List of the 100 Best Workplaces for Innovators

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WONGDOODY Named to Fast Company’s Second Annual List of the 100 Best Workplaces for Innovators

WONGDOODY joins Google, Dell, Diageo, Alibaba, Etsy, Nestlé, and others as leaders in innovation.

Businesspeople on the move in Rhode Island

Businesspeople on the move in Rhode Island

Lara Salamano recently announced as the associate vice president at the new Providence office of WONGDOODY.

Published By Providence Journal
With WONGDOODY, Infosys Ranked a Leader in NelsonHall CX/UX Report

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With WONGDOODY, Infosys Ranked a Leader in NelsonHall CX/UX Report

International analyst firm NelsonHall has ranked Infosys as a leader in the “Digital Experience Consulting Services: Continuous UX/CX Innovation” NEAT vendor evaluation.

WONGDOODY Announces AVP to Manage New CX Design Studio

WONGDOODY Announces AVP to Manage New CX Design Studio

Viacom Alum & New Member of 4A’s CX Council Plans 70 Percent Staff Increase

Retailers need to focus on in-store sales as COVID-19 widens the gap with consumers

Retailers need to focus on in-store sales as COVID-19 widens the gap with consumers

To bring back the momentum for in-store shopping, retailers will need to explore offering and connecting experiences, as well as unlocking mobile’s full potential.

5 Ways to Help a New Parent Living in Isolation

5 Ways to Help a New Parent Living in Isolation

Featuring WONGDOODY’s pro bono project Mom Genes Fight PPD.

Published By Parents
Small Things You Can Do for Mother, Year-Round (not Just on Mother’s Day)

Small Things You Can Do for Mother, Year-Round (not Just on Mother’s Day)

Mothers across the country can participate in WONGDOODY’s pro bono postpartum depression project with UNC, Mom Genes Fight PPD.

Published By Shape
Evolution in a Time of Crisis & the Renaissance of Brick & Mortar

Evolution in a Time of Crisis & the Renaissance of Brick & Mortar

WONGDOODY Sr. Designer Drew Jasperse outlines the biggest opportunities for brands, retailers and agencies to innovate their business during the COVID-19 crisis.

Published By PSFK
5 Leadership Lessons From Female Leaders to Power Us Through Difficult Times

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5 Leadership Lessons From Female Leaders to Power Us Through Difficult Times

WONGDOODY President Skyler Mattson shares how female leaders have successfully managed during difficult times.

Published By Real Leaders
In These Uncertidented Times, We’re All Thanking Forward, Together

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In These Uncertidented Times, We’re All Thanking Forward, Together

WONGDOODY Creative Director Jennie Moore offers a unique and poignant view about writing creative briefs during the coronavirus pandemic.

Published By AdAge
Pushing the Restart Button: Let’s Rebuild the Future of Work

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Pushing the Restart Button: Let’s Rebuild the Future of Work

Post-COVID-19, the work culture and the employee experience are going to change and change permanently. But how exactly?

Published By Real Leaders
Evolution in a Time of Crisis & the Renaissance of the Brick and Mortar

Evolution in a Time of Crisis & the Renaissance of the Brick and Mortar

Anyone watching retail seemed to think it would be the internet that destroyed the brick and mortar store– and it certainly tried.

How to Rebrand a Research Study? For One Project, Instagram Influencers and a Dash of Wit Go a Long Way.

How to Rebrand a Research Study? For One Project, Instagram Influencers and a Dash of Wit Go a Long Way.

WONGDOODY rebrands UNC “Mom Genes Fight PPD” research study on postpartum depression and increases enrollment by 576%

Published By Stat
WONGDOODY’s Upbeat “Mom Genes” Exposes Serious Issue

WONGDOODY’s Upbeat “Mom Genes” Exposes Serious Issue

Featuring WONGDOODY’s PSA for “Mom Genes,” a research study by the University of North Carolina at Chapel Hill that is working to identify a genetic marker for postpartum depression

Published By A’s SmartBrief
Mom Genes Highlights How Postpartum Depression Could Be Genetic

Mom Genes Highlights How Postpartum Depression Could Be Genetic

Mom Genes Fight PPD, a campaign created by WONGDOODY for research study by The University of North Carolina at Chapel Hill, launched a new campaign to raise awareness about postpartum depression.

Published By Trendhunter
WONGDOODY Helps UNC Recruit Moms for PPD Study

WONGDOODY Helps UNC Recruit Moms for PPD Study

As part of its pro bono efforts, WONGDOODY is supporting an important study that’s being undertaken by the University of North Carolina on postpartum depression (PPD).

Published By MediaPost Agency Daily
Mom Genes by WONGDOODY

Mom Genes by WONGDOODY

Features WONGDOODY’s PSA for Mom Genes Fight PPD, while highlighting the global collaboration between UNC researchers and an international group of academic clinicians and scientists.

Published By The Drum
Dancing Moms in Jeans Deliver a Dark Message

Dancing Moms in Jeans Deliver a Dark Message

PSA about postpartum depression from WONGDOODY promotes research study by University of North Carolina.

Published By AdAge
UNC Asks 100,000 Moms to Join National Postpartum Depression Study (Ad Trade)

UNC Asks 100,000 Moms to Join National Postpartum Depression Study (Ad Trade)

Mom Genes Fight PPD Destigmatizes Silent Disease in New Video

How Marketers can Prepare for Google Ending Third-Party Cookies on Its Chrome Browser

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How Marketers can Prepare for Google Ending Third-Party Cookies on Its Chrome Browser

Google’s recent announcement to end third-party cookies is a positive development for consumers and data privacy, but comes as a challenge for creative, media and digital marketers.

Published By Luxury Daily & American Marketer
WONGDOODY Hiring Spree

WONGDOODY Hiring Spree

West Coast agency WONGDOODY, which added an NYC office last year, has been on a hiring spree for the last couple of months.

Published By MediaPost Agency Daily
New Hires Join WONGDOODY in HX Jobs Surge

New Hires Join WONGDOODY in HX Jobs Surge

Acclaimed Agency Maintains Momentum of Employee Growth

Welcome to the New Decade of Retail

Welcome to the New Decade of Retail

Now is the era for retailers to forge their own digital identity, expand the digital shelf, and leverage employees as difference makers.

Inside Flowfushi and WONGDOODY’s Strategy to Cause a Stir with Swirl Lip Gloss

Inside Flowfushi and WONGDOODY’s Strategy to Cause a Stir with Swirl Lip Gloss

WONGDOODY wins the Design Strategy category at The Drum Marketing Awards US 2019 with its “Swirl launch” campaign for Flowfushi.

Published By The Drum
WEF Talk | Skyler Mattson in Conversation with Erika Serow

WEF Talk | Skyler Mattson in Conversation with Erika Serow

Skyler Mattson, President of WONGDOODY and Erika Serow, CMO, Bain & Company discuss reasons why organizations today are not coming close to meeting their marketing potential.

Published By Infosys
WEF Talk | Skyler Mattson in Conversation with Jim Jackson

WEF Talk | Skyler Mattson in Conversation with Jim Jackson

WONGDOODY President Skyler Mattson and Hewlett Packard Enterprise CMO Jim Jackson talk about the role technology plays in customer experience.

Published By Infosys
WONGDOODY Expands in NYC

WONGDOODY Expands in NYC

A year ago, West Coast ad agency WONGDOODY opened up an office in New York City. Now the agency has relocated to larger digs in the downtown section of the city.

Published By MEDIA Magazine
As Agencies Close, WONGDOODY Grows New York Office

As Agencies Close, WONGDOODY Grows New York Office

Renowned creative firm wins big clients and moves to larger space

A Beacon for the Future

A Beacon for the Future

Explore how to make the most of beacons for improving consumer engagement in retail.

Shifting Expectations, Borrowed Equity and Retail’s Real Estate Problem

Shifting Expectations, Borrowed Equity and Retail’s Real Estate Problem

WONGDOODY’s SVP of Commerce, Steve White, analyzes how retailers can repurpose and reimagine their physical spaces in an age where many brands have too much square footage.

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