How to win with Gen Z in financial services
By engaging GenZ in the right way we see continued increase in reputation and trust among brands, so how do Financial Services shape their customer strategy to best engage?
The Financial Service Forum Nov 30, 2021
WONGDOODY Wins Globee® in the 8th Annual 2021 International Best in Business Awards
WONGDOODY’s Benjamin Wiener Named Gold Winner in the Executive Achievement of the Year Category
Oct 21, 2021
Why the agency versus in-house argument is over
WONGDOODY's CEO Ben Wiener featured in The Drum.
Published By The DrumOct 19, 2021
Episode 6 – Earning Trust in an Era of Uncertainty
Global marketing leaders from MetLife and Capital Group are talking all things Trust – building it, maintaining it, and addressing missteps if they arise.
Sep 27, 2021WONGDOODY Launches STUDIONEXT, A Bespoke Solution To Help Businesses Reimagine CX and Accelerate Transformation
StudioNEXT offers the next iteration of in-housing, a powerful alternative to the binary choice of agency, consulting or in-housing.
Sep 27, 2021Scaling Up For The Digital Decade
Published By InfosysSep 9, 2021Episode 5 – The Human Experience of Healthcare
Get the pulse on an industry deeply affected by the pandemic and listen as Skyler Mattson chats with healthcare leaders Miya Gray from Pfizer and Lisa Davis from Blue Shield of California about navigating rapid digital change, valuable lessons they’re carrying forward, and career advice they’d have given themselves in their 30s.
Aug 10, 2021StudioNEXT
Jul 20, 2021Data Design & AI
Jun 23, 2021
The Code of Marketing Success
Steve White, WONGDOODY’s SVP of Commerce, examines how QR codes have evolved to deliver simpler and more rewarding experiences for customers, while also offering marketers superior data and a way to offer dynamic, long-term connection points beyond retail.
Published By Total RetailJun 9, 2021
Experience-Led Commerce
Jun 1, 2021Episode 4 – Superpowers for Good
Pour yourself your favorite beverage and listen as WONGDOODY President, Skyler Mattson, chats with special guest Bea Perez from Coca-Cola about empowering women, making yourself heard and how important it is to lift other women up with your success.
May 13, 2021
WONGDOODY President Skyler Mattson shares her perspective for Infosys’s #InspiringWomen series
Andrea Hendrickx, Inderpreet Sawhney and Skyler Mattson – all women in Infosys leadership positions, talk about their career journeys, challenges and breaking through the glass ceiling.
May 7, 2021
Episode 3 – Harnessing Purpose to Drive Innovation
Skyler Mattson, President of WONGDOODY, and her guests, Diane Schwarz, VP & CIO of Johnson Controls and Fumbi Chima, EVP & CIO of Boeing Employee Credit Union, discuss harnessing purpose to drive innovation
Apr 22, 2021
WONGDOODY’s campaign “Mom Genes” makes it onto the 2020 Clio Awards shortlist for Film Craft in the Adapted Music category
The Clio Awards celebrates bold work that propels the advertising industry forward.
Apr 14, 2021WONGDOODY’s “Mom Genes” makes 2020 Clio Awards shortlist for Film Craft in Adapted Music category
The Clio Awards celebrates bold work that propels the advertising industry forward.
Apr 14, 2021
In Her Own Words: WONGDOODY President Skyler Mattson focuses on wellbeing
Bizwomen’s “Living in the Age of Coronavirus” series shares how the Covid-19 pandemic has personally and professionally impacted the lives of women business leaders
Published By BizwomenApr 8, 2021The Immersive Working Store Experience
What if process, fulfillment and customer service were the immersive experience?
Apr 8, 2021
WONGDOODY’s human experience research platform, “The Sounding Board,” to survey 1,000 respondents across Australia
Over half of Australians more willing to use online banking services as a result of the pandemic.
Published By Australian FinTechMar 22, 2021Episode 2 – Leading Through Change
Drawing from their multicultural experiences across industries, Skyler’s guests Suma Nallapati, CDO of DISH Network, and Ronalee Zarate-Bayani, CMO of the Los Angeles Rams, share personal anecdotes and prudent advice about embracing change head-on.
Mar 22, 2021WONGDOODY welcomes Carter Digital
We are excited to announce the acquisition of Carter Digital, a Melbourne-based digital agency with a long and strong track record of award-winning work in the areas of digital product design and experience.
Jan 13, 2021Five Commerce Thoughts for 2021
Dive into retail insights from 2020 and how they are driving change in 2021 with Steve White, the Director of WONGDOODY’s Commerce and Innovation practice.
Dec 27, 2020
Humans at the Center of a Data-Driven Partnership
Skyler Mattson, President of WONGDOODY, and Jeff Kavanaugh, VP and Global Head of the Infosys Knowledge Institute, discuss the transforming dynamic between CMOs and CIOs.
Nov 25, 2020CMO and C-suite: The DNA of Partnership
The Infosys Knowledge Institute reports on how collaboration between CMOs and CIOs is crucial for building responsive, agile and results-driven organizations.
Nov 25, 2020
Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?
Published By Fortune.comNov 25, 2020
Ad Biz: Friday Stir
Published By AdWeekNov 25, 2020Episode 1 – Collaborating for Success: Partnership in the C-suite
Skyler Mattson, President of WONGDOODY, and her guests, Aruna Ravichandran, VP CMO of Cisco WebEx and Angela Zepeda, CMO of Hyundai Motor America, discuss effective partnerships in the C-Suite.
Nov 13, 2020WONGDOODY Announces Black Female Scholarship Fund
Published By MediaPost Agency DailyOct 8, 2020WONGDOODY Announces First Creative Black Womxn to Watch Scholarship
Open to Black Students Self-Identifying as Female
Oct 6, 2020
Superpowers for Good and Fighting Breast Cancer at Estée Lauder’s Hackathon
WONGDOODY Uses Superpowers for Good to Help Estée Lauder Fight Breast Cancer at Hackathon.
Sep 28, 2020
Experience Engineering Balances High Tech with High Touch
COVID-19 and the move to remote work have highlighted how critical it is to balance self-service, automation and high-touch connection to meet the evolving needs of clients.
Sep 3, 2020
One Hundred Best Workplaces for Innovators
WONGDOODY joins Google, Dell, Diageo, Alibaba, Etsy, Nestlé, and others as leaders in innovation.
Published By Fast CompanyJul 29, 2020WONGDOODY Named to Fast Company’s Second Annual List of the 100 Best Workplaces for Innovators
WONGDOODY joins Google, Dell, Diageo, Alibaba, Etsy, Nestlé, and others as leaders in innovation.
Jul 29, 2020
Businesspeople on the move in Rhode Island
Lara Salamano recently announced as the associate vice president at the new Providence office of WONGDOODY.
Published By Providence JournalJul 26, 2020
With WONGDOODY, Infosys Ranked a Leader in NelsonHall CX/UX Report
International analyst firm NelsonHall has ranked Infosys as a leader in the “Digital Experience Consulting Services: Continuous UX/CX Innovation” NEAT vendor evaluation.
Jul 24, 2020WONGDOODY Announces AVP to Manage New CX Design Studio
Viacom Alum & New Member of 4A’s CX Council Plans 70 Percent Staff Increase
Jul 21, 2020Retailers need to focus on in-store sales as COVID-19 widens the gap with consumers
To bring back the momentum for in-store shopping, retailers will need to explore offering and connecting experiences, as well as unlocking mobile’s full potential.
Jul 8, 2020
5 Ways to Help a New Parent Living in Isolation
Featuring WONGDOODY’s pro bono project Mom Genes Fight PPD.
Published By ParentsMay 18, 2020
Small Things You Can Do for Mother, Year-Round (not Just on Mother’s Day)
Mothers across the country can participate in WONGDOODY’s pro bono postpartum depression project with UNC, Mom Genes Fight PPD.
Published By ShapeMay 8, 2020
Evolution in a Time of Crisis & the Renaissance of Brick & Mortar
WONGDOODY Sr. Designer Drew Jasperse outlines the biggest opportunities for brands, retailers and agencies to innovate their business during the COVID-19 crisis.
Published By PSFKMay 7, 2020
Media Coverage, Thought Leadership
5 Leadership Lessons From Female Leaders to Power Us Through Difficult Times
WONGDOODY President Skyler Mattson shares how female leaders have successfully managed during difficult times.
Published By Real LeadersApr 27, 2020
Media Coverage, Thought Leadership
In These Uncertidented Times, We’re All Thanking Forward, Together
WONGDOODY Creative Director Jennie Moore offers a unique and poignant view about writing creative briefs during the coronavirus pandemic.
Published By AdAgeApr 27, 2020Media Coverage, Thought Leadership
Pushing the Restart Button: Let’s Rebuild the Future of Work
Post-COVID-19, the work culture and the employee experience are going to change and change permanently. But how exactly?
Published By Real LeadersApr 21, 2020Evolution in a Time of Crisis & the Renaissance of the Brick and Mortar
Anyone watching retail seemed to think it would be the internet that destroyed the brick and mortar store– and it certainly tried.
Apr 21, 2020
How to Rebrand a Research Study? For One Project, Instagram Influencers and a Dash of Wit Go a Long Way.
WONGDOODY rebrands UNC “Mom Genes Fight PPD” research study on postpartum depression and increases enrollment by 576%
Published By StatMar 19, 2020
WONGDOODY’s Upbeat “Mom Genes” Exposes Serious Issue
Featuring WONGDOODY’s PSA for “Mom Genes,” a research study by the University of North Carolina at Chapel Hill that is working to identify a genetic marker for postpartum depression
Published By A’s SmartBriefMar 9, 2020
Mom Genes Highlights How Postpartum Depression Could Be Genetic
Mom Genes Fight PPD, a campaign created by WONGDOODY for research study by The University of North Carolina at Chapel Hill, launched a new campaign to raise awareness about postpartum depression.
Published By TrendhunterMar 6, 2020
WONGDOODY Helps UNC Recruit Moms for PPD Study
As part of its pro bono efforts, WONGDOODY is supporting an important study that’s being undertaken by the University of North Carolina on postpartum depression (PPD).
Published By MediaPost Agency DailyMar 6, 2020
Mom Genes by WONGDOODY
Features WONGDOODY’s PSA for Mom Genes Fight PPD, while highlighting the global collaboration between UNC researchers and an international group of academic clinicians and scientists.
Published By The DrumMar 6, 2020Dancing Moms in Jeans Deliver a Dark Message
PSA about postpartum depression from WONGDOODY promotes research study by University of North Carolina.
Published By AdAgeMar 6, 2020UNC Asks 100,000 Moms to Join National Postpartum Depression Study (Ad Trade)
Mom Genes Fight PPD Destigmatizes Silent Disease in New Video
Mar 5, 2020
Media Coverage, Thought Leadership
How Marketers can Prepare for Google Ending Third-Party Cookies on Its Chrome Browser
Google’s recent announcement to end third-party cookies is a positive development for consumers and data privacy, but comes as a challenge for creative, media and digital marketers.
Published By Luxury Daily & American MarketerFeb 21, 2020WONGDOODY Hiring Spree
West Coast agency WONGDOODY, which added an NYC office last year, has been on a hiring spree for the last couple of months.
Published By MediaPost Agency DailyFeb 20, 2020New Hires Join WONGDOODY in HX Jobs Surge
Acclaimed Agency Maintains Momentum of Employee Growth
Feb 19, 2020Welcome to the New Decade of Retail
Now is the era for retailers to forge their own digital identity, expand the digital shelf, and leverage employees as difference makers.
Jan 30, 2020Inside Flowfushi and WONGDOODY’s Strategy to Cause a Stir with Swirl Lip Gloss
WONGDOODY wins the Design Strategy category at The Drum Marketing Awards US 2019 with its “Swirl launch” campaign for Flowfushi.
Published By The DrumJan 28, 2020WEF Talk | Skyler Mattson in Conversation with Erika Serow
Skyler Mattson, President of WONGDOODY and Erika Serow, CMO, Bain & Company discuss reasons why organizations today are not coming close to meeting their marketing potential.
Published By InfosysJan 23, 2020WEF Talk | Skyler Mattson in Conversation with Jim Jackson
WONGDOODY President Skyler Mattson and Hewlett Packard Enterprise CMO Jim Jackson talk about the role technology plays in customer experience.
Published By InfosysJan 22, 2020WONGDOODY Expands in NYC
A year ago, West Coast ad agency WONGDOODY opened up an office in New York City. Now the agency has relocated to larger digs in the downtown section of the city.
Published By MEDIA MagazineJan 13, 2020As Agencies Close, WONGDOODY Grows New York Office
Renowned creative firm wins big clients and moves to larger space
Jan 8, 2020A Beacon for the Future
Explore how to make the most of beacons for improving consumer engagement in retail.
Dec 23, 2019Shifting Expectations, Borrowed Equity and Retail’s Real Estate Problem
WONGDOODY’s SVP of Commerce, Steve White, analyzes how retailers can repurpose and reimagine their physical spaces in an age where many brands have too much square footage.
Jul 18, 2019
