WONGDOODY 2023 Insights and Trends
25 bite-sized insights, opinions, and trends to set you up for success as marketing experts as you start to think about 2023. Like an advent calendar, without the calories.
Published By WONGDOODYNov 30, 2022
Introverted leaders unite … (just not all at once, please.)
WONGDOODY's Jennie Moore reflects on and celebrates the particular superpowers of introversion.
Published By Biz DispatchNov 9, 2022
Episode 13 – Creating 3D Experiences
What’s a virtual world? How can it make consumer experiences more interactive? In what ways are women shaping 3D experiences? Join WONGDOODY President Skyler Mattson and special guest Raffaella Camera, Head of Brands at Unreal Engine for Epic Games, as they explore this cutting-edge topic in View From the C-Suite.
Nov 3, 2022
How to Really Be an Ally to Women at Work
WONGDOODY's President Skyler Mattson says it's about paying attention and taking real action
Published By Muse by ClioNov 2, 2022
Industry experts call for brands to adopt data minimisation strategies in wake of cyber attacks
Following customer data breaches at Australian companies Optus, MyDeal and Medibank, CMO Australia spoke with James Noble, WONGDOODY's, Chief Experience Officer, APAC, about what organizations need to do to minimize their chances of being next.
Published By CMO AustraliaOct 28, 2022
Eugene Robinson’s essential music books to cosy up with this autumn
Featuring the likes of Lydia Lunch and Jay Hawkins, acclaimed journalist, Oxbow frontman, and WONGDOODY's AVP, Marketing Content, Eugene Robinson, gives HUNGER the lowdown on his favourite music-related literature.
Published By HungerOct 26, 2022
‘Globalization creates opportunities’: how agencies diffuse inter-office competition
With co-workers flung across the globe, how can you maintain cameraderie and competition in equal parts? For The Drum's Globalization Deep Dive, WONGDOODY's CEO Ben Wiener dug into some of the current realities and solutions for agency success.
Published By The DrumOct 24, 2022
Interview anthology End of Nowhere is ideas fuel for creatives
Creative agency WONGDOODY has designed and published the platform, which features 20 different creatives who “know about creating things amidst suffering and strange times.”
Published By Creative ReviewOct 24, 2022
This New Anthology Captures How Artists Create Through Times Of Suffering
WONGDOODY's new anthology of interviews and artworks, End Of Nowhere, examines how creative people go about making things amidst suffering and strange times, including interviews with punk legend Lydia Lunch, manager of members of the Wu Tang Clan and Tribe Called Quest Sophia Chang, and writer and environmentalist Dean Kuipers.
Published By whynowOct 19, 2022
End of Nowhere website shines a spotlight on creators and their creativity
This week has seen the launch of End of Nowhere, a new website produced by the creative agency WONGDOODY where some of the biggest names in the creative industry are interviewed about their work and life experiences.
Published By Creative BoomOct 19, 2022
End of Nowhere: An anthology on creativity. Vol 1.
We interviewed twenty artists, authors, creators and pacemakers about their creative lives, and Wong/Doody designers created portraits of the subjects using everything from incredible 4d technologies to a good old-fashioned 4b pencil. The end result is: “End of Nowhere: An anthology on creativity. Vol 1."
Published By WONGDOODYOct 10, 2022
WONGDOODY APAC Wins Best Design (APAC) in Fast Company’s Innovation by Design Awards
The Sydney Symphony wanted to refresh its website. Then COVID-19 hit, and it got far more ambitious.
Published By Fast CompanySep 19, 2022Episode 12 – Hybrid Work
After 2+ years experimenting with hybrid ways of working, how can we preserve the best of work from home while also regaining in-person collaboration? Join WONGDOODY President Skyler Mattson and her guests, Andrea Brimmer, Chief Marketing and Public Relations Officer of Ally Financial, and Rachel McShane, CFO Digital Wallets, Paysafe Group, as they explore learnings and their hopes for the future of work.
Sep 9, 2022Episode 11 – Redefining Self-Care: How to Avoid Burnout
How we think of self-care impacts how we can effectively avoid burnout. In this episode, Skyler invites Elevance CTO Geeta Wilson and Visa SVP Andrea Fairchild to discuss the pressures women face and effective ways to rest and recharge.
Aug 25, 2022
Sustainability by Design
With the need to halve global emissions by 2030 looming ever closer, there has never been a more important time for organizations to invest in sustainability. Learn more about our new Sustainability by Design practice.
Aug 12, 2022
WONGDOODY Names Pete Gosselin ECD of North America
Infosys-owned agency Wongdoody has appointed Pete Gosselin as executive creative director of North America. Gosselin will be based in New York, reporting to global chief creative and design officer Grace Francis.
Published By Aug 9, 2022
WONGDOODY Names Pete Gosselin as Executive Creative Director of North America
WONGDOODY continues to diversify creative team with 20-year global creative executive
Aug 9, 2022
High Five: Changing Our Planet for the Better
Grace Francis, global CCO and design officer at WONGDOODY, chooses five inspirational sustainability campaigns that all aim to inspire positive change for this Little Black Book feature
Published By LIttle Black BookAug 3, 2022
WONGDOODY President Skyler Mattson on Media Village Podcast
WONGDOODY President Skyler Mattson Shares Lessons from Being a Lifelong Learner
Published By Media VillageAug 2, 2022
WONGDOODY Shows How the McLaren F1 Team Uses Webex to Innovate and Accelerate Performance
Campaign features TV, digital and OOH elements running across the US, UK, and Australian markets
Published By Little Black BookJul 20, 2022
Private View: Maltesers, Corona, Renault, Channel 4, Nebo and Open University
Creative chiefs, including WONGDOODY's Global Chief and Creative Design Officer, review the latest ads for Campaign UK
Published By Campaign UKJul 14, 2022
Cannes Lions 2022—Global Creative Leaders Predict the Top Winners
As the Cannes Lions International Festival of Creativity returns to in-person celebrations, Ad Age resumed its annual tradition of asking global creative leaders to share their predictions on what campaigns and brand ideas will take home the big Lions. WONGDOODY's Global Chief Creative and Design Officer Grace Francis weighed in with their thoughts.
Published By Ad AgeJun 16, 2022Juneteenth and Brands—Why Diverse Workforces Should Be a Focus Instead of Celebration
WONGDOODY's Eugene Robinson, AVP, Marketing Content shares how many attempts to observe the holiday correctly have been bungled
Published By Jun 15, 20222 Minutes With … Grace Francis, Chief Creative and Design Officer at WONGDOODY
On the power of design thinking, recent work for the Seattle International Film Festival, and more
Published By Muse by ClioJun 13, 2022
Creators of social media project say LGBTQ+ people should be able to be their whole self at work
Seattle-based agency DNA founder Alan Brown and his team created a new Instagram account, @ComeOutToWork, to feature the stories of LGBTQ+ peers in our industry who have already come out at work as they describe how being out at work has benefited them. WONGDOODY’s Senior Manager of Account Integration Jessica Obrist rose her hand to share hers and was featured on King 5.
Published By King 5kJun 10, 2022
Is It Time We Stopped Trusting Our Gut?
WONGDOODY’s Global Chief Creative and Design Officer Grace Francis was featured in British Vogue on how to balance intuition and data in decision-making, or when to go with your gut
Published By British VogueJun 10, 2022
Campaign Chemistry Podcast: WONGDOODY Global Chief Creative and Design Officer Grace Francis
Francis talks about being transgender/nonbinary in the ad industry and how brands can get Pride month marketing right.
Published By CampaignJun 9, 2022
WONGDOODY, Director Elizabeth Orne Are “Inflexible” For Juniper Networks
Directed by Elizabeth Orne via production company Hungry Man, this commercial titled “Inflexible Network?” is part of a humorous campaign out of agency WONGDOODY. Orne is an alum of SHOOT’s 2011 New Directors Showcase.
Published By ShootJun 3, 2022
AAPI Agency Leaders Remind Marketers That Asian Americans Are ‘Not a Monolith’
After years of being seen as ‘good soldiers,’ Betti Fujikado and Tracy Wong were determined to become generals
Published By Ad WeekMay 25, 2022Episode 10 – Know Yourself
If knowledge is power, self-knowledge is self-empowering. In this episode we explore strategies for stronger, more effective leadership through promoting self-awareness in ourselves and in the teams we lead.
May 23, 2022
When work isn’t working for you
Grace Francis, Global Chief Creative and Design Officer at WONGDOODY on why now is the time for the great reset in hybrid working and inclusive design.
Published By CreativebriefMay 4, 2022
M Is For the Massively, Magnificently Mega Things She Gave Me!
A day for Mothers and people who've acted like Mothers? A wonderfully WONGDOODY run-up and breakdown to the best tribute ever: here's looking at you, Ma!
May 3, 2022The cult-inspired designs for Seattle International Film Festival
Created by WONGDOODY, the film festival’s designs draw on the idea of cinephiles as ‘Seekers’
Published By Apr 22, 2022WONGDOODY Names Two Chief Experience Officers to C-Suite: Jessica Wittebort in North America and Mohan Krishnaraj in India
WONGDOODY bolsters experience design efforts with the addition of two new executives across the globe
Apr 11, 2022
SIFF celebrates the cult of cinema
With a kaleidoscopic and charming trailer, the Seattle International Film Festival 2022 opens its doors to film-fans of all flavours
Published By Apr 8, 2022
Digital Experience And Marketing Agency oddity Joins WONGDOODY
Move will bolster WONGDOODY’s creative and CX capabilities across Europe.
Published By OddityMar 28, 2022
3 Questions: Grace Francis, global chief creative and design officer, WONGDOODY
WONGDOODY's Global Chief Creative and Design Officer Grace Francis is one of the highest-ranking LGBTQ+ people in our industry but the hard work toward visibility and equality is just beginning — Grace explains in Digiday's WorkLife "Three Questions" series
Published By Mar 21, 2022Episode 9 – Retaining Talent in the “Great Resignation”
If you want great work, you have to find great people — and keep them. This View From the C-suite episode will explore winning strategies to find, diversify and retain talent in today’s volatile job market.
Mar 7, 2022Episode 8 – Driving Change: Reducing Reluctance and Resistance
Change is hard. Getting others to buy in is harder. This episode Skyler chats with Gabi Wagenhofer, VP Markets & Midstream Digital / CIO Trading, Shipping & Midstream at BP, and Stephanie Mitchko-Beale, EVP and CTO at Charter Communications, about the best ways to persuade organizations to embrace transformation and growth.
Mar 1, 2022
Think good UX alone saves you from disruption? Think again
Businesses need to be launching new value propositions — products, services, and business models — to remain resilient
Published By Feb 21, 2022Thinking About 2022 Commerce? Join the Club!
You expect to want to BUY something in 2022? Or how about SELL something? And if you're also totally interested in this being a LESS miserable way of doing business? Well, Steve White, has a few ideas.
Jan 26, 2022
WONGDOODY Names Grace Francis First Global Chief Creative & Design Officer
Francis’ appointment reinforces WONGDOODY’s commitment to the power of creativity to advance client’s business
Published By Campaign LiveJan 19, 2022Good CX Alone Won’t Save You from Disruption
To do more than simply defend market share, organizations cannot rely on CX investment alone – they must invest in new Customer Value Propositions. But in a world where 95% of new products fail, how can they identify the right innovations for investment?
Dec 16, 2021Episode 7 – Career Advice Greatest Hits
We’ve mixed you a tasty cocktail of career advice from some of the wisest women in the C-suite, including executives from Coca-Cola, Webex by Cisco, Pfizer, and Hyundai, on a wide variety of topics ranging from general career advice to why the current moment presents new opportunities in business for women of color.
Dec 7, 2021How to win with Gen Z in financial services
By engaging GenZ in the right way we see continued increase in reputation and trust among brands, so how do Financial Services shape their customer strategy to best engage?
The Financial Service Forum Nov 30, 2021
WONGDOODY Wins Globee® in the 8th Annual 2021 International Best in Business Awards
WONGDOODY’s Benjamin Wiener Named Gold Winner in the Executive Achievement of the Year Category
Oct 21, 2021
Why the agency versus in-house argument is over
WONGDOODY's CEO Ben Wiener featured in The Drum.
Published By The DrumOct 19, 2021Episode 6 – Earning Trust in an Era of Uncertainty
Global marketing leaders from MetLife and Capital Group are talking all things Trust – building it, maintaining it, and addressing missteps if they arise.
Sep 27, 2021WONGDOODY Launches STUDIONEXT, A Bespoke Solution To Help Businesses Reimagine CX and Accelerate Transformation
StudioNEXT offers the next iteration of in-housing, a powerful alternative to the binary choice of agency, consulting or in-housing.
Sep 27, 2021Scaling Up For The Digital Decade
Published By InfosysSep 9, 2021Episode 5 – The Human Experience of Healthcare
Get the pulse on an industry deeply affected by the pandemic and listen as Skyler Mattson chats with healthcare leaders Miya Gray from Pfizer and Lisa Davis from Blue Shield of California about navigating rapid digital change, valuable lessons they’re carrying forward, and career advice they’d have given themselves in their 30s.
Aug 10, 2021StudioNEXT
Jul 20, 2021Data Design & AI
Jun 23, 2021
The Code of Marketing Success
Steve White, WONGDOODY’s SVP of Commerce, examines how QR codes have evolved to deliver simpler and more rewarding experiences for customers, while also offering marketers superior data and a way to offer dynamic, long-term connection points beyond retail.
Published By Total RetailJun 9, 2021
Episode 4 – Superpowers for Good
Pour yourself your favorite beverage and listen as WONGDOODY President, Skyler Mattson, chats with special guest Bea Perez from Coca-Cola about empowering women, making yourself heard and how important it is to lift other women up with your success.
May 13, 2021
WONGDOODY President Skyler Mattson shares her perspective for Infosys’s #InspiringWomen series
Andrea Hendrickx, Inderpreet Sawhney and Skyler Mattson – all women in Infosys leadership positions, talk about their career journeys, challenges and breaking through the glass ceiling.
May 7, 2021
Episode 3 – Harnessing Purpose to Drive Innovation
Skyler Mattson, President of WONGDOODY, and her guests, Diane Schwarz, VP & CIO of Johnson Controls and Fumbi Chima, EVP & CIO of Boeing Employee Credit Union, discuss harnessing purpose to drive innovation
Apr 22, 2021
WONGDOODY’s campaign “Mom Genes” makes it onto the 2020 Clio Awards shortlist for Film Craft in the Adapted Music category
The Clio Awards celebrates bold work that propels the advertising industry forward.
Apr 14, 2021WONGDOODY’s “Mom Genes” makes 2020 Clio Awards shortlist for Film Craft in Adapted Music category
The Clio Awards celebrates bold work that propels the advertising industry forward.
Apr 14, 2021
In Her Own Words: WONGDOODY President Skyler Mattson focuses on wellbeing
Bizwomen’s “Living in the Age of Coronavirus” series shares how the Covid-19 pandemic has personally and professionally impacted the lives of women business leaders
Published By BizwomenApr 8, 2021The Immersive Working Store Experience
What if process, fulfillment and customer service were the immersive experience?
Apr 8, 2021
WONGDOODY’s human experience research platform, “The Sounding Board,” to survey 1,000 respondents across Australia
Over half of Australians more willing to use online banking services as a result of the pandemic.
Published By Australian FinTechMar 22, 2021Episode 2 – Leading Through Change
Drawing from their multicultural experiences across industries, Skyler’s guests Suma Nallapati, CDO of DISH Network, and Ronalee Zarate-Bayani, CMO of the Los Angeles Rams, share personal anecdotes and prudent advice about embracing change head-on.
Mar 22, 2021WONGDOODY welcomes Carter Digital
We are excited to announce the acquisition of Carter Digital, a Melbourne-based digital agency with a long and strong track record of award-winning work in the areas of digital product design and experience.
Jan 13, 2021Five Commerce Thoughts for 2021
Dive into retail insights from 2020 and how they are driving change in 2021 with Steve White, the Director of WONGDOODY’s Commerce and Innovation practice.
Dec 27, 2020
Humans at the Center of a Data-Driven Partnership
Skyler Mattson, President of WONGDOODY, and Jeff Kavanaugh, VP and Global Head of the Infosys Knowledge Institute, discuss the transforming dynamic between CMOs and CIOs.
Nov 25, 2020CMO and C-suite: The DNA of Partnership
The Infosys Knowledge Institute reports on how collaboration between CMOs and CIOs is crucial for building responsive, agile and results-driven organizations.
Nov 25, 2020
Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?
Published By Fortune.comNov 25, 2020
Ad Biz: Friday Stir
Published By AdWeekNov 25, 2020Episode 1 – Collaborating for Success: Partnership in the C-suite
Skyler Mattson, President of WONGDOODY, and her guests, Aruna Ravichandran, VP CMO of Cisco WebEx and Angela Zepeda, CMO of Hyundai Motor America, discuss effective partnerships in the C-Suite.
Nov 13, 2020WONGDOODY Announces Black Female Scholarship Fund
Published By MediaPost Agency DailyOct 8, 2020WONGDOODY Announces First Creative Black Womxn to Watch Scholarship
Open to Black Students Self-Identifying as Female
Oct 6, 2020
Superpowers for Good and Fighting Breast Cancer at Estée Lauder’s Hackathon
WONGDOODY Uses Superpowers for Good to Help Estée Lauder Fight Breast Cancer at Hackathon.
Sep 28, 2020
Experience Engineering Balances High Tech with High Touch
COVID-19 and the move to remote work have highlighted how critical it is to balance self-service, automation and high-touch connection to meet the evolving needs of clients.
Sep 3, 2020
One Hundred Best Workplaces for Innovators
WONGDOODY joins Google, Dell, Diageo, Alibaba, Etsy, Nestlé, and others as leaders in innovation.
Published By Fast CompanyJul 29, 2020WONGDOODY Named to Fast Company’s Second Annual List of the 100 Best Workplaces for Innovators
WONGDOODY joins Google, Dell, Diageo, Alibaba, Etsy, Nestlé, and others as leaders in innovation.
Jul 29, 2020
Businesspeople on the move in Rhode Island
Lara Salamano recently announced as the associate vice president at the new Providence office of WONGDOODY.
Published By Providence JournalJul 26, 2020
With WONGDOODY, Infosys Ranked a Leader in NelsonHall CX/UX Report
International analyst firm NelsonHall has ranked Infosys as a leader in the “Digital Experience Consulting Services: Continuous UX/CX Innovation” NEAT vendor evaluation.
Jul 24, 2020WONGDOODY Announces AVP to Manage New CX Design Studio
Viacom Alum & New Member of 4A’s CX Council Plans 70 Percent Staff Increase
Jul 21, 2020Retailers need to focus on in-store sales as COVID-19 widens the gap with consumers
To bring back the momentum for in-store shopping, retailers will need to explore offering and connecting experiences, as well as unlocking mobile’s full potential.
Jul 8, 2020
5 Ways to Help a New Parent Living in Isolation
Featuring WONGDOODY’s pro bono project Mom Genes Fight PPD.
Published By ParentsMay 18, 2020
Small Things You Can Do for Mother, Year-Round (not Just on Mother’s Day)
Mothers across the country can participate in WONGDOODY’s pro bono postpartum depression project with UNC, Mom Genes Fight PPD.
Published By ShapeMay 8, 2020
Evolution in a Time of Crisis & the Renaissance of Brick & Mortar
WONGDOODY Sr. Designer Drew Jasperse outlines the biggest opportunities for brands, retailers and agencies to innovate their business during the COVID-19 crisis.
Published By PSFKMay 7, 2020
Media Coverage, Thought Leadership
5 Leadership Lessons From Female Leaders to Power Us Through Difficult Times
WONGDOODY President Skyler Mattson shares how female leaders have successfully managed during difficult times.
Published By Real LeadersApr 27, 2020
Media Coverage, Thought Leadership
In These Uncertidented Times, We’re All Thanking Forward, Together
WONGDOODY Creative Director Jennie Moore offers a unique and poignant view about writing creative briefs during the coronavirus pandemic.
Published By AdAgeApr 27, 2020Media Coverage, Thought Leadership
Pushing the Restart Button: Let’s Rebuild the Future of Work
Post-COVID-19, the work culture and the employee experience are going to change and change permanently. But how exactly?
Published By Real LeadersApr 21, 2020Evolution in a Time of Crisis & the Renaissance of the Brick and Mortar
Anyone watching retail seemed to think it would be the internet that destroyed the brick and mortar store– and it certainly tried.
Apr 21, 2020
How to Rebrand a Research Study? For One Project, Instagram Influencers and a Dash of Wit Go a Long Way.
WONGDOODY rebrands UNC “Mom Genes Fight PPD” research study on postpartum depression and increases enrollment by 576%
Published By StatMar 19, 2020
WONGDOODY’s Upbeat “Mom Genes” Exposes Serious Issue
Featuring WONGDOODY’s PSA for “Mom Genes,” a research study by the University of North Carolina at Chapel Hill that is working to identify a genetic marker for postpartum depression
Published By A’s SmartBriefMar 9, 2020
Mom Genes Highlights How Postpartum Depression Could Be Genetic
Mom Genes Fight PPD, a campaign created by WONGDOODY for research study by The University of North Carolina at Chapel Hill, launched a new campaign to raise awareness about postpartum depression.
Published By TrendhunterMar 6, 2020
WONGDOODY Helps UNC Recruit Moms for PPD Study
As part of its pro bono efforts, WONGDOODY is supporting an important study that’s being undertaken by the University of North Carolina on postpartum depression (PPD).
Published By MediaPost Agency DailyMar 6, 2020Mom Genes by WONGDOODY
Features WONGDOODY’s PSA for Mom Genes Fight PPD, while highlighting the global collaboration between UNC researchers and an international group of academic clinicians and scientists.
Published By The DrumMar 6, 2020Dancing Moms in Jeans Deliver a Dark Message
PSA about postpartum depression from WONGDOODY promotes research study by University of North Carolina.
Published By AdAgeMar 6, 2020UNC Asks 100,000 Moms to Join National Postpartum Depression Study (Ad Trade)
Mom Genes Fight PPD Destigmatizes Silent Disease in New Video
Mar 5, 2020
Media Coverage, Thought Leadership
How Marketers can Prepare for Google Ending Third-Party Cookies on Its Chrome Browser
Google’s recent announcement to end third-party cookies is a positive development for consumers and data privacy, but comes as a challenge for creative, media and digital marketers.
Published By Luxury Daily & American MarketerFeb 21, 2020WONGDOODY Hiring Spree
West Coast agency WONGDOODY, which added an NYC office last year, has been on a hiring spree for the last couple of months.
Published By MediaPost Agency DailyFeb 20, 2020New Hires Join WONGDOODY in HX Jobs Surge
Acclaimed Agency Maintains Momentum of Employee Growth
Feb 19, 2020Welcome to the New Decade of Retail
Now is the era for retailers to forge their own digital identity, expand the digital shelf, and leverage employees as difference makers.
Jan 30, 2020Inside Flowfushi and WONGDOODY’s Strategy to Cause a Stir with Swirl Lip Gloss
WONGDOODY wins the Design Strategy category at The Drum Marketing Awards US 2019 with its “Swirl launch” campaign for Flowfushi.
Published By The DrumJan 28, 2020WEF Talk | Skyler Mattson in Conversation with Erika Serow
Skyler Mattson, President of WONGDOODY and Erika Serow, CMO, Bain & Company discuss reasons why organizations today are not coming close to meeting their marketing potential.
Published By InfosysJan 23, 2020WEF Talk | Skyler Mattson in Conversation with Jim Jackson
WONGDOODY President Skyler Mattson and Hewlett Packard Enterprise CMO Jim Jackson talk about the role technology plays in customer experience.
Published By InfosysJan 22, 2020WONGDOODY Expands in NYC
A year ago, West Coast ad agency WONGDOODY opened up an office in New York City. Now the agency has relocated to larger digs in the downtown section of the city.
Published By MEDIA MagazineJan 13, 2020As Agencies Close, WONGDOODY Grows New York Office
Renowned creative firm wins big clients and moves to larger space
Jan 8, 2020A Beacon for the Future
Explore how to make the most of beacons for improving consumer engagement in retail.
Dec 23, 2019Shifting Expectations, Borrowed Equity and Retail’s Real Estate Problem
WONGDOODY’s SVP of Commerce, Steve White, analyzes how retailers can repurpose and reimagine their physical spaces in an age where many brands have too much square footage.
Jul 18, 2019
