International analyst firm NelsonHall has ranked Infosys as a leader in the “Digital Experience Consulting Services: Continuous UX/CX Innovation” NEAT vendor evaluation. Infosys achieved the honor, in part, by expanding brand strategy, customer experience (CX) and user experience (UX) capabilities with its acquisition of WONGDOODY. The award-winning creative agency is now the global experience-and-design platform for Infosys.
“Infosys has built its digital experience consulting capabilities with investments in tailored accelerators and growing its talent base through both organic and inorganic expansion. Its proprietary set of tools, design studio network and complementary capabilities across WONGDOODY, Brilliant Basics and its core design team position it well to address client needs,” said David Mcintire, IT Services Research Director at NelsonHall and author of the analysis.
In the NelsonHall report, Infosys was rated highly in Ability to deliver immediate benefit. NelsonHall evaluated 12 vendors and designated the prestigious “leader” title to select companies who excelled in specific assessment areas. Infosys achieved its leadership position by leveraging cross-functional teams across digital experience with WONGDOODY, Brilliant Basics, Infosys Experience Design (IXD), Infosys Consulting (IC), Strategic Design Consulting (SDC) and marketing practices.
Additionally, for strengths, Infosys:
- Grew its digital capabilities with the acquisition of WONGDOODY and Brilliant Basics to expand its studio network in key locations across the U.S. and U.K.
- Broadened partnerships with academic institutions and start-ups to augment internal capabilities.
- Has a digital ecosystem with Adobe, Microsoft and Salesforce.
- Created a proprietary set of tools with WONGDOODY, and accelerators for custom-built, tailored client solutions that reduced timeframes versus competitors using generic portfolio tools.
For the CX/UX report, NelsonHall applied its proprietary NelsonHall Vendor Evaluation & Assessment (NEAT) Tool to evaluate digital experience consulting services. The methodology allows strategic sourcing managers to assess the capability of vendors across a range of criteria and business situations, and identify the best-performing vendors overall. It also emphasizes internally focused and externally focused capability. For the detailed Infosys assessment, go here.
NelsonHall is the leading global analyst firm dedicated to helping organizations understand the “art of the possible” in digital operations transformation. It provides buy-side organizations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall’s research is based on rigorous, all-original research, and is widely respected for the quality, depth, and insight of its analysis.