SEATTLE — October 6, 2020 — For a more inclusive representation of Afro-Americans in the advertising and creative industry, WONGDOODY has announced the first Creative Black Womxn to Watch scholarship.
According to the Association of National Advertisers (ANA), Afro-Americans only comprise 6% of the field. To address systemic racial barriers, the new WONGDOODY scholarship will award $5000 to a Black, female-identifying college student pursuing a creative role focused on experience design, advertising, or marketing, including but not limited to experience designers, strategists, and content creators.
The WONGDOODY Creative Black Womxn to Watch scholarship is open to eligible Black female students including cisgender, transgender, nonbinary, queer, genderqueer, genderfluid, and in-transition womxn. It is intentionally designed to be inclusive by allowing applicants to self-define gender.
“There is a glaring lack of diversity in the creative industry,” said WONGDOODY President Skyler Mattson. “WONGDOODY has more than tripled our representation of African-American employees over the last three years, so we know there is Black talent out there. Our goal with the Creative Black Womxn to Watch scholarship is to help these womxn start their careers in experience design, advertising, and marketing.”
Since 2015, WONGDOODY has awarded biannual scholarships supporting womxn in advertising. To address the national urgency for racial equity in the U.S., for the first time, in 2020, the focus will be Black womxn candidates.
Deadlines & How to Apply
To submit for the WONGDOODY Creative Black Womxn to Watch scholarship, complete applications here by November 13, 2020. The winner will be announced December 16. For details and eligibility, go here.
WONGDOODY is an award-winning creative agency and the global experience and design platform for Infosys. The company provides strategy, content, product design, and digital and traditional branding for human experience (HX), customer experience (CX), and employee experience (EX).
With offices in New York, Seattle, Los Angeles, and across the globe; WONGDOODY clients include Amazon, adidas, Honda, and a wide range of Fortune 500 companies. The organization is frequently voted a “Best Place to Work” and 30 percent of WONGDOODY’s executive positions are held by women. As part of its commitment to racial equity in advertising, by 2021 the agency aims to hire qualified Black candidates for 25 percent of its new openings.