Woman holding small dog both wearing bandanas

Is Mother’s Day a feel-good holiday? Is it even a holiday if you don’t get the day off? Can it be done right, that is without being mawkish or overdone? And finally, is there even a scintilla of truth to what Norman Bates once asserted that our best friends are our mothers?

Truth be told we have NO idea.

What we DO know though is…it’s MOTHER’S DAY! And as a confirmation that we’re holding it against no one for us being born? A hat’s off tribute to our Moms and some smart-alecky steps toward figuring out how they describe what we here at WONGDOODY do, as well as the best piece of advice they’ve ever given us. So without further ado, our Moms, with whom we are well pleased.




Two things about my Mom? Well, all moms brag, don’t they? When I talk to her friends they generally say things like: “Your mom tells me you’re running the whole company now and that you travel around the world to amazing places like India! You don’t make ads anymore, right? It’s all digital now!”

And best advice? You can do anything you want to do. Just go for it. (Side note: years ago I was really stressed about work and contemplating a career change. My mama said: “oh, honey, if you were a garbage collector you’d still be stressed. It’s who you are to put your whole self into things and care deeply that they are successful. You got this. Keep going!”)



James Noble


I’m generally IT support for my family and extended friends. Fixing iPhones, wifi networks and generally rescuing people from reading manuals and help forums. However, following our recent work with AUSGP and the Australian Open, brands my mother now understands… I’m now an unqualified creative psychologist because I use design to influence people’s decision making, which I quite like the sound of!

And advice? Always a fork, never your fingers. This seemingly small and insignificant gem has saved me countless times, in a plethora of moments.




This is my mother, a monkey, and my brother Matt. I’m not in it but I would guess it is the early ’70s, and apparently picking up monkeys was fine then. But describing what I do? “Exactly what you did as a kid, making something and showing other people why you love it so much.”

And the best piece of advice she’d ever given me: “Don’t shoot for normal, shoot for happy!”



“Describe what you do? Mostly I don’t. I mean I am retired now, so who would I tell? But if I DID tell someone first off I’d say that you’re a journalist: ‘My son writes.’ But I would also say that you’re working for an advertising firm. But what are you doing for them? I don’t know exactly. The reality is though that most of my kids didn’t know what I did either! [Note: Guidance counselor and for a brief decade, a cop]. We really don’t have those conversations.”

And the best lifelong advice she gave me? “Don’t go anywhere with anybody. There was a boy in my neighborhood who did…and they cut off his pee pee!”

My mom said, “If a person on the street asks me I’d say, ‘my child’s in advertising. And I can’t tell you what my son does because he works for the government, and my other son, I’m not sure.’” That made me laugh.

But advice? Be true to your own experience.



I just called my mom to get her comment on what I do.

Mom: “I think you … uhhh … are doing a great job.”

But the best piece of advice she’d ever given was “Do whatever makes you happy. Don’t compare yourself to others, embrace who you are and while it can be important to consider outside perspectives, never let other peoples’ opinion of you define you.”