Episode 6
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Earning Trust in an Era of Uncertainty
Featuring
Michelle Froah, Senior VP, Global Marketing Strategy & Sciences at MetLife
Dee Mc Laughlin, Senior VP of Global Enterprise Marketing at Capital Group
Skyler Mattson, WONGDOODY President
Thursday, October 7, 2021
9AM PST / 12PM EST / 5PM GMT / 9:30PM IST
Panelists
Michelle Froah
—
Senior Vice President, Global Marketing Strategy & Sciences at MetLife
Michelle leads the stewardship of MetLife’s global brand and identifies insights and strategies to better anticipate and deliver on customer needs, drive stronger relationships, while measuring impact through analytics. She has had senior roles that built brands and innovation end to end with P&G, Kimberly-Clark and Samsung, where she was instrumental in Samsung’s brand re-building efforts in the aftermath of the Note7 recall, helping to re-establish trust with consumers. Michelle holds an MBA from the Tippie College of Business at the University of Iowa as well as a BS in Mechanical Engineering from Iowa State University.
Guest
Dee Mc Laughlin
—
Senior Vice President of Global Enterprise Marketing at Capital Group
Dee has 22 years of industry experience and has been with Capital Group, home of American Funds, for four years. Prior to joining Capital, Dee worked as a vice president of global marketing at Forever 21 and a senior vice president, brand marketing & creative at MTV Networks. Before that, she was a vice president of marketing at Virgin Entertainment Group working under Richard Branson. She holds a bachelor’s degree in English literature from Loughborough University, England.
Skyler Mattson
—
President of WONGDOODY
Over the past 18 years, Skyler has overseen the growth of WONGDOODY while leading award-winning work, including several women’s empowerment initiatives. As president, Skyler has been an integral part of transforming WONGDOODY from a North American ad agency to the global experience and design unit for Infosys, with studios around the globe. She has been a delegate to the World Economic Forum and proudly serves as a board member of the Infosys Foundation.
Join us!
Trust us, this next episode will be great. Global marketing leaders from MetLife and Capital Group are talking all things Trust – building it, maintaining it, and addressing missteps if they arise.
In this free webinar, you’ll learn more about:
- How a brand’s purpose, values and actions influence consumer trust.
- Addressing Gen Z’s call for greater transparency from businesses.
- Reducing the risks of damaging customer confidence in your company.
- Rebuilding trust if company missteps occur.
