Episode 6
—
Earning Trust in an Era of Uncertainty
October 7, 2021 | 45 mins
Highlights
• Identifying the best things brands can do to build consumer trust.
• Understanding the Gen Z pressures influencing their purchasing behavior.
• Maintaining and protecting consumer confidence in your company.
• Turning a company misstep into an opportunity to rebuild trust.
Summary
Trust is like money — hard to earn, easy to burn. In this episode of VFCS, WONGDOODY President Skyler Mattson brings together two global marketing mavens, MetLife Senior VP Michelle Froah and Capital Group Senior VP Dee Mc Laughlin, for a lively conversation about building consumer trust, maintaining it, and even restoring it after a misstep. They explore the unique pressures driving Gen Z’s evolving purchase behavior and delve into the importance of empathy in effective leadership.
Panelists
Guest
Michelle Froah
—
Senior Vice President, Global Marketing Strategy & Sciences at MetLife
Michelle leads the stewardship of MetLife’s global brand and identifies insights and strategies to better anticipate and deliver on customer needs, drive stronger relationships, while measuring impact through analytics. She has had senior roles that built brands and innovation end to end with P&G, Kimberly-Clark and Samsung, where she was instrumental in Samsung’s brand re-building efforts in the aftermath of the Note7 recall, helping to re-establish trust with consumers. Michelle holds an MBA from the Tippie College of Business at the University of Iowa as well as a BS in Mechanical Engineering from Iowa State University.
Guest
Dee Mc Laughlin
—
Senior Vice President of Global Enterprise Marketing at Capital Group
Dee has 22 years of industry experience and has been with Capital Group, home of American Funds, for four years. Prior to joining Capital, Dee worked as a vice president of global marketing at Forever 21 and a senior vice president, brand marketing & creative at MTV Networks. Before that, she was a vice president of marketing at Virgin Entertainment Group working under Richard Branson. She holds a bachelor’s degree in English literature from Loughborough University, England.
Host
Skyler Mattson
—
President of WONGDOODY
Over the past 18 years, Skyler has overseen the growth of WONGDOODY while leading award-winning work, including several women’s empowerment initiatives. As president, Skyler has been an integral part of transforming WONGDOODY from a North American ad agency to the global experience and design unit for Infosys, with studios around the globe. She has been a delegate to the World Economic Forum and proudly serves as a board member of the Infosys Foundation.
Upcoming Events
Interested in hearing from us or joining our next webinar? Share your info below and we’ll send you information about WONGDOODY’s upcoming events.
