AWS INTEGRATED CAMPAIGN
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, trusted by millions of active customers around the world to deliver a reliable human experience in the cloud. In its first global brand launch, AWS celebrates the boundary-pushing doers, dreamers, makers and innovators we call “Builders.” Rather than focusing on what the AWS technology does, we chose to focus on what AWS enables humans to build. Our multiplatform campaign includes network broadcast, digital and social video, and a new landing page. Out-of-home domination buys in New York, Houston, Chicago, Boston and other major airports depict real solutions by builders on massive whiteboards.