Problem: As banking becomes increasingly digital, how can banks maximize the value of their legacy real estate?
Solution: Make the experience of being in a branch unique, compelling and personalized.
A major financial institution needed to address the disconnect between rising customer expectations around the online banking experience and the physical reality of walking into a bank branch. With increased competition from nontraditional players, this financial institution needed to move quickly. It asked WONGDOODY to reimagine the physical experiences inside its branches and connect those to the online experience in a way that was differentiating, engaging and intriguing. We combined local knowledge with financial know-how to deliver a customer journey that fit its expectations.
Because, being in a branch in real life should be at least as easy and intuitive as being on a banking app.