FLowFushi

FlowFushi

Breaking into the daily makeup routines of fashionable women across Japan is no easy task. FlowFushi, a small, independent, Japanese luxury cosmetic brand sought to do just that with the launch of an accessible price point lip-gloss. To shake things up, we created a human experience through unique package design and strategically placed environmental out-of-home leading to a marquis pop-up store in Tokyo’s most fashionable neighborhood. The exclusive pre-release pop-up store generated a frenzy of buzz and activity, leading to over 100k posts on Instagram and Twitter, and the entire manufactured quantity of the new product selling out in less than one month.

Seattle

1011 Western Ave Suite 900
Seattle, WA 98104
206.624.5325

Los Angeles

8500 Steller Drive Suite 5
Culver City, CA 90232
310.280.7800

New York

One World Trade Center
285 Fulton St., 76FL Suite D
New York, NY 10007-0125
212.401.4380

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