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GOTOMEETING CASE STUDY
How could we best position GoToMeeting as a market leader in web conferencing experiences when no one likes meetings? Customers wanted positive outcomes, and the ability to move complicated projects forward. We took those human experience insights and developed a multiplatform global campaign that stretched from the US to Europe and Asia. As a result, costs per lead were down a staggering 78%, and engagement on digital platforms was up 54%.