GoToMeeting

GOTOMEETING CASE STUDY

How could we best position GoToMeeting as a market leader in web conferencing experiences when no one likes meetings? Customers wanted positive outcomes, and the ability to move complicated projects forward. We took those human experience insights and developed a multiplatform global campaign that stretched from the US to Europe and Asia. As a result, costs per lead were down a staggering 78%, and engagement on digital platforms was up 54%.

Seattle

1011 Western Ave Suite 900
Seattle, WA 98104
206.624.5325

Los Angeles

8500 Steller Drive Suite 5
Culver City, CA 90232
310.280.7800

New York

One World Trade Center
285 Fulton St., 76FL Suite D
New York, NY 10007-0125
212.401.4380

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