Case Study: Client names redacted to protect the successful.
In an arms race with other tech giants, how do you win at video conferencing?
Even before the pandemic, the world of video conferencing was a features arms race on full display in global B2B media. 4K video, call quality and connection speeds were all anyone talked about, with more extravagant features being introduced each quarter.HIDDEN was synonymous with online meetings, but was being drowned out by the cacophony of competitors resulting in eroding share of market and voice. They needed a way to rise above.
It’s more than call quality and features. It’s enabling collaboration.
Online meetings are still meetings. The fancy software features are only as important as what they can do to enhance engagement and boost teamwork in a way that replicates being physically together. So users want to know what you can enable them to accomplish, while dramatically improving online meetings in the process.
Inspire the best collaborations ever.
While the entire industry dwelled on the hairsplitting details of resolution and call clarity, we focused on HIDDEN ability to deliver on the ultimate benefit: better collaboration. We created a bold brand campaign that inspired people to imagine what was possible on HIDDEN. Launched as a fully integrated brand takeover of Las Vegas, the campaign expanded with localized collaborations throughout North America, Australia, India, the UK and Germany, with digital and social video as well as billboard domination.
The campaign response was swift, positive and culturally relevant. Our cherry pie and coffee collaboration in SEA was even liked and shared to a half million Twitter followers by Twin Peaks’ Agent Cooper himself.
“These combinations bring a smile to our face, put a joy in our heart, and bring us so much happiness.” HIDDEN, CMO HIDDEN