Across our studios from the UK and Germany a collection of creatives, innovators and designers worked alongside external experts in human rights activism and international human rights law to focus on two goals:
We ask the West to listen—the more the media reports on the atrocities, the more the West looks, the more hope we have pressurizing the regime into reducing death sentences and releasing prisoners.
We created an immersive website experience that immediately captures the viewers' attention – starting with a visceral nature of visuals and a soundscape to cue an emotional reaction even before stepping into the ‘prison’.
We then walk the viewer through individual prisoner experiences by way of powerful visuals and heartbreaking audio. We focused on the emotional journey of the western world in order to solidify their support and readiness to amplify Iranian voices.
We empower victims—from the last forty-four years and this most recent uprising—have their testimonies recorded. We can preserve that testimony in the most indisputable way we know how; following the law and using blockchain to show a chain of evidence.
Our ongoing goal is to collate testimonies (written affidavits and sworn testimonies in the presence of a lawyer) in accordance with rules of procedure and evidence 111 and 112 of the International Criminal Court including article 55 of the Rome Statute. We are storing them securely in the blockchain, so they cannot be destroyed or tampered with in the hope that one day they will be used as evidence of the Regime’s crimes against humanity. Although there is currently no case against the Regime, the victims will not be silent and want the peace that comes with documenting their testimony.