How Digital Twins support marketing: from production to performance

The power of Digital Twins: 5 insights for a strong start with this powerful tech.

Michael Duldner, WongDoody Executive Technical Director 3D, EMEA, shared these thoughts and more on the power of Digital Twins with German marketing publication Horizont.

Stuttgart, Germany, 17 July 2025

From fast-paced campaigns to cost-efficient global rollouts, Digital Twins are transforming the way marketers produce and scale content.

1. Faster, Scalable Content Creation

Digital twins—realistic 3D models based on CAD or product scans—make it possible to create countless photo-realistic visuals, variants, and animations without photoshoots. They ensure brand consistency across social, e-commerce, and print—all while keeping overall quality top-notch.

2. AI-Enhanced Visuals

By combining digital twins with generative AI, marketers can generate scene variations—like seasonal backgrounds or regional lighting—while maintaining full control over brand look and feel.

3. Motion-Ready Assets

Once created, digital twins can be animated into explainers or product demos using CGI, reducing the need for complex video shoots and post-production.

4. Proven Business Value

Brands like Unilever, Smart, H&M, and L’Oréal already use digital twins to:

• Cut production costs by up to 50%
• Double content output
• Localize faster across markets

And we have the experience and expertise to know for sure. Take a look at the Digital Twin ecosystem we built for smart.

5. Get Started in 5 Steps

To launch your digital twin journey:

• Start with high-value or global products
• Use existing CAD data or scans
• Standardize camera angles and lighting
• Run a pilot campaign
• Plan automation via AI and content systems

Bottom Line:

Digital twins aren’t just a new tool—they’re a strategic asset. When paired with AI, they create scalable, cost-effective content pipelines that give marketing teams an edge in both creativity and efficiency.