Infosys Aster and Adobe: a strategic partnership to power next-gen marketing

July 2025 – As part of Infosys, WongDoody proudly announces the new Infosys Aster x Adobe partnership—a strategic collaboration designed to reshape the future of marketing.

This powerful collaboration brings together Adobe’s real-time personalization and experience technologies with Infosys Aster’s AI-amplified marketing services, powered by WongDoody’s creative and design excellence. The result? A new era of marketing transformation that enables CMOs and CX leaders to deliver unified, intelligent, and scalable brand experiences.

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Key benefits of the partnership:

• Unified Experiences at Scale: Brands can orchestrate enterprise-grade marketing across channels, personas, and touchpoints—leveraging Adobe’s Real-Time CDP and GenStudio alongside Infosys Aster’s deep industry expertise and agile AI capabilities.
• Hyper-personalization that fuels growth: From real-time promotions to hyper-targeted campaigns, marketers can now personalize content delivery at scale—powered by Adobe Experience Platform and seamless MarTech integration by Infosys Aster.
• Streamlined workflows & autonomous marketing: AI-driven orchestration enables the automation of content creation and campaign workflows. Marketers benefit from improved efficiency and efficacy, with autonomous agents optimizing tasks end-to-end.
• Powered by purposeful tech: Infosys Aster brings a full suite of AI-amplified services, solutions, and platforms that empower marketers to lead with creativity, intelligence, and speed. Combined with Adobe’s industry-leading tools—like Adobe Marketing Cloud and Experience Platform—this partnership positions us to deliver "customer-first, AI-first" experiences, responsibly designed to uphold brand integrity and trust.

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Powered by Purposeful Tech

Infosys Aster brings a full suite of AI-amplified services, solutions, and platforms that empower marketers to lead with creativity, intelligence, and speed. Combined with Adobe’s industry-leading tools—like Adobe Marketing Cloud and Experience Platform—this partnership positions us to deliver "customer-first, AI-first" experiences, responsibly designed to uphold brand integrity and trust.

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A growth engine for the future

Whether it's building immersive campaigns, optimizing content delivery, or orchestrating seamless customer journeys, WongDoody is now better equipped than ever to turn marketing into a true growth engine—with creativity, data, and AI at the core.

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Bianca Mack, WongDoody EMEA Senior Vice President Immersive Experience, says, “Today, you can reach the right person at exactly the right moment with hyper-personalized communication. But are you really doing it? Many brands aren’t yet leveraging the full potential of the incredible technology available. The Adobe and Infosys collaboration enables global brands to unify customer experiences at scale and personalize content to catalyze growth. But tech alone isn’t enough. At WongDoody, we bring the creative spark – the human intuition and storytelling – that makes content resonate."