A Guide to Fueling Customer Growth Sports & Entertainment
WongDoody’s "Fan Engagement Playbook" is a comprehensive guide designed to help sports organisations and businesses in the entertainment sector deepen fan connections and drive customer growth.
The playbook is a result of the research and data and outlines how organisations can engage based on the data provided. The insights presented in "The Fan Engagement Playbook" are based on a comprehensive study conducted with 2,000 sports fans from around the globe, including significant representation from Australia, the United States, the United Kingdom, and Italy.
Digital has transformed how sport is played, consumed, and enjoyed. It has also created far greater complexity within the business of sport. In this evolving environment, understanding the root drivers of fan engagement is one of the biggest challenges faced by sporting organisations across the globe today.
Because a sporting organisations success always comes back to the fans; they are the lifeblood. Fan engagement boils down to motivators and behaviours. Sporting organisations need to know their fans intricately, and find the right balance between the sport, player(s) and fan(s).
This fan engagement playbook is an opportunity to grow your audience and push your organisation beyond what we thought was possible.
What you will learn?
- Why targeted customer experience measurement is more critical now than ever
- Managing complexity and a changing engagement landscape
- How to drive social connection and engagement
What’s inside?
- Fan expectations Exploring Emerging Trends in Sport
- Harnessing Sporting Rituals
- When and how to create AI-Driven Fan Experiences
- How to create an all-in-one digital experience
- Creating your own playbook
For strategic insights, practical frameworks, cutting-edge technology examples and real-world use cases, download the report.
James leads our creative and design work across WongDoody AUS/NZ. Through his creative and strategic leadership role, he provides mentoring direction for all WongDoody AUS/NZ studios, growing brand exposure in the region to drive growth, while also expanding into new global, regional and industry sectors. James has advised Adobe on software and won a multitude of global awards over the years for his creative thinking and design excellence, and has also been nominated by his peers to judge for Cannes Lions and the esteemed Webby Awards.
WongDoody’s "Fan Engagement Playbook" is a comprehensive guide designed to help sports organisations and businesses in the entertainment sector deepen fan connections and drive customer growth.
The playbook is a result of the research and data and outlines how organisations can engage based on the data provided. The insights presented in "The Fan Engagement Playbook" are based on a comprehensive study conducted with 2,000 sports fans from around the globe, including significant representation from Australia, the United States, the United Kingdom, and Italy.
Digital has transformed how sport is played, consumed, and enjoyed. It has also created far greater complexity within the business of sport. In this evolving environment, understanding the root drivers of fan engagement is one of the biggest challenges faced by sporting organisations across the globe today.
Because a sporting organisations success always comes back to the fans; they are the lifeblood. Fan engagement boils down to motivators and behaviours. Sporting organisations need to know their fans intricately, and find the right balance between the sport, player(s) and fan(s).
This fan engagement playbook is an opportunity to grow your audience and push your organisation beyond what we thought was possible.
What you will learn?
- Why targeted customer experience measurement is more critical now than ever
- Managing complexity and a changing engagement landscape
- How to drive social connection and engagement
What’s inside?
- Fan expectations Exploring Emerging Trends in Sport
- Harnessing Sporting Rituals
- When and how to create AI-Driven Fan Experiences
- How to create an all-in-one digital experience
- Creating your own playbook
For strategic insights, practical frameworks, cutting-edge technology examples and real-world use cases, download the report.
James leads our creative and design work across WongDoody AUS/NZ. Through his creative and strategic leadership role, he provides mentoring direction for all WongDoody AUS/NZ studios, growing brand exposure in the region to drive growth, while also expanding into new global, regional and industry sectors. James has advised Adobe on software and won a multitude of global awards over the years for his creative thinking and design excellence, and has also been nominated by his peers to judge for Cannes Lions and the esteemed Webby Awards.
WongDoody’s "Fan Engagement Playbook" is a comprehensive guide designed to help sports organisations and businesses in the entertainment sector deepen fan connections and drive customer growth.
The playbook is a result of the research and data and outlines how organisations can engage based on the data provided. The insights presented in "The Fan Engagement Playbook" are based on a comprehensive study conducted with 2,000 sports fans from around the globe, including significant representation from Australia, the United States, the United Kingdom, and Italy.
Digital has transformed how sport is played, consumed, and enjoyed. It has also created far greater complexity within the business of sport. In this evolving environment, understanding the root drivers of fan engagement is one of the biggest challenges faced by sporting organisations across the globe today.
Because a sporting organisations success always comes back to the fans; they are the lifeblood. Fan engagement boils down to motivators and behaviours. Sporting organisations need to know their fans intricately, and find the right balance between the sport, player(s) and fan(s).
This fan engagement playbook is an opportunity to grow your audience and push your organisation beyond what we thought was possible.
What you will learn?
- Why targeted customer experience measurement is more critical now than ever
- Managing complexity and a changing engagement landscape
- How to drive social connection and engagement
What’s inside?
- Fan expectations Exploring Emerging Trends in Sport
- Harnessing Sporting Rituals
- When and how to create AI-Driven Fan Experiences
- How to create an all-in-one digital experience
- Creating your own playbook
For strategic insights, practical frameworks, cutting-edge technology examples and real-world use cases, download the report.