Oli Kramer joins as Director of Strategy, Susanne Düber as Creative Director of Concept & Copy, and Moritz Kuhn as Expert Creative Concept & Copy.

In Stuttgart, WongDoody is sharpening our profile at the intersection of creativity, platforms, and technology: with Oli Kramer as Director of Strategy, Susanne Düber as Creative Director of Concept & Copy, and Moritz Kuhn as Expert Creative Concept & Copy, we are further expanding our leadership team within the unit created specifically for our long-standing client, dm-drogerie markt. The goal is to intelligently connect brand, content, commerce, and customer experiences—for communication that is relevant and impactful.

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Strategic Clarity as the Foundation of  Effective Communication

Experienced strategist Oli Kramer joins from VML in London, where she most recently served as Strategy Director and advised the retailer Boots on campaign strategy as well as brand, content, and customer experience. Previously, she worked on international brand and communication strategies for companies such as DHL and Bayer. In her new role, her focus will be on further refining strategic foundations and consistently adopting an integrated approach to brand management—particularly in a retail environment like dm.

"I’m especially looking forward to working with dm—one of Germany’s most popular brands and a true ‘love brand.’  Further developing brand and customer experiences in retail is a special challenge. The combination of creativity and technology at WongDoody provides the ideal conditions for this,” said Oli Kramer.

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Creative and Conceptual Strength for  Integrated Campaigns

With Susanne Düber, WongDoody gains proven creative and conceptual expertise. The new Creative Director of Concept & Copy has around 20 years of experience at the intersection of strategy, ideas, and impact. Most recently, she served as Creative Director of Copy & Concept at Accenture Song; prior to that, she worked at Kolle Rebbe, Jung von Matt, Heimat Berlin, and Scholz & Friends. Throughout her career, she has worked for clients including Lufthansa, Ritter Sport, ALDI, Google, and tesa. At WongDoody, she is responsible for developing integrated campaigns for dm-drogerie markt and ensures that the brand, content, and customer experience work together consistently and effectively across all touchpoints.

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Strengthening Social and Performance  Expertise

The team is joined by Moritz Kuhn as Expert Creative Concept & Copy, specializing in social media. He brings experience from agencies such as R/GA, Jung von Matt SPORTS, and Buzzman (Paris) and has worked for clients including Berliner Verkehrsbetriebe (BVG). His focus is on cross-channel ideas, storytelling, and copy—from social media to traditional media. At WongDoody, he is particularly strengthening creative excellence in the areas of social media and performance, developing content that works effectively across platforms while also building brand equity.

“We are making targeted investments to further specialize and sharpen our profile. Strategic clarity, outstanding creativity, and excellent execution are crucial for effective brand management—especially at the intersection of brand, content, social media, and performance,” says Janine Nemec, Senior Vice President at WongDoody. “We’re thrilled to have welcomed Oli, Susanne, and Moritz—three top new hires who exemplify this commitment.”

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