In the face of fast-changing mobility trends and a newfound focus on people-oriented solutions, Bosch Mobility, the world's largest automotive supplier, underwent a significant internal transformation. This change laid the groundwork for our rebranding efforts, which were not just about adapting but leading the way in this new era, ensuring that Bosch remains the top choice in mobility.
Based on the campaign tagline "Let's move...", we transformed Bosch Mobility's communication with a sharp, human-centric positioning campaign. A complete visual overhaul and engaging messaging immediately positioned Bosch Mobility as the leader in the new mobility era, showcasing our expertise in blending innovation with human needs. We made sure Bosch Mobility’s transformation is not just seen — it was felt across all channels.
Moving the public
Our global positioning campaign achieved expansive reach within a broad mobility-enthusiast audience — positioning our message at the forefront of the contemporary mobility movement.
5.2 million impression
93,000 engagements
318,0000 video views
Feeding the Bosch Mobility hub
Emphasising quality over quantity, the website experienced steady traffic and strong engagement. In 30 days, we reached
10,000 views
18,000 page views
2:10 minute average session duration
Shaping views on YouTube
The video's strong viewer engagement and significant reach is a compelling testament to the effectiveness and success of our tailored media campaign. In just 15 days, we had
1.1 million views
55% audience engagement
Showing our colours: out-of-home launch at IAA 2023
Our out-of-home campaign around the IAA trade fair, a pivotal mobility industry event for stakeholders and decision-makers, leveraged strategic placements, maximising exposure in key traffic corridors and hotspots and reaching a total of over 7 million people across three high-traffic areas in Munich, Germany.
IAA Mobility 2023: At the heart of mobility
At IAA 2023, our communication measures ensured targeted reach, capturing the intended audience effectively. Over 15,000 people visited the Bosch booth.
Targeting experts
In our LinkedIn campaign, we prioritised forging connections with high-quality contacts over sheer volume, ensuring that every engagement was tailored, meaningful, and aligned with our strategic objectives. The campaign garnered nearly 2 million impressions, 30,000 engagements and 400,000 video views among our tailored target market.
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