Poor customer experiences are not just a minor inconvenience; they represent a significant financial risk. Customers have a plethora of choice and will abandon your brand after a negative interaction in their journey.
We came together with IBM to overcome these challenges with the creation of "The Intelligent Companion".
In the first two weeks, we surpassed an impressive 10x campaign engagement and demand generation vs benchmarks based on previous campaigns.
"The Intelligent Companion" allows users to explore the new Outlander in a real-world, Mitsubishi-branded environment, the 3D visualization within “The Intelligent Companion” showcases the vehicle’s features in an engaging and interactive way enhancing customer engagement during the purchasing decision.
Unlike traditional brochure-ware, pre-set vehicle tours and legacy chatbots, “The Intelligent Companion” adapts to each customer, creating a personalized journey from vehicle-curious to vehicle-owner. It is built with IBM watsonx Orchestrate, a generative AI and automation solution for building, deploying and managing AI agents and assistants, and watsonx.ai, an integrated, end-to-end AI development studio. These tools enable it to handle large amounts of data and is designed to provide responses that feel natural and conversational.
Developed with a global team of AI and experience experts, the project moved from initial conversations to a proof of concept in just four weeks and was created by WongDoody in collaboration with IBM Client Engineering and launched in market within an impressive twelve weeks—a testament to the speed and efficiency of WongDoody’s expertise and creative efficiency, alongside the flexibility of the watsonx technology.
Leveraging IBM’s Granite model and trained on MitsubishiOutlander 2025 data, this cutting-edge experience offers a personalized, interactive 3D visual guide to the vehicle's features, enhancing customer engagement during the purchasing decision.
Further trained on Outlander bi-lingual sales materials, product literature and manuals, we rigorously tested with Canadian target audiences to ensure it addresses niche questions and use cases with incredible relevance and value. Customers can ask any questions they have about the vehicle specific to their needs in both English and French-Canadian, making it a versatile, relevant, and far more engaging tool than a traditional marketing website.
Leveraging the innovative AI and automation capabilities of watsonx, “The Intelligent Companion” gives customers personalized guidance within a next-generation automotive buying experience.
