Published by Campaign Asia
Working in a routine, creative or otherwise, is largely considered positive for productivity. It goes without saying that structural points peppered in the workday help meet the day’s objectives.
But ad agencies work on a different model. It’s no secret that grueling long hours at an agency can rival those of trading or investment banking culture. Add to that the creative process, which is infamously exhausting, cross-team collaboration whilst dealing with changing client briefs and impossible deadlines, and the environment can eaily become a pressure cooker situation.
Working in a routine, creative or otherwise, is largely considered positive for productivity. It goes without saying that structural points peppered in the workday help meet the day’s objectives.
But ad agencies work on a different model. It’s no secret that grueling long hours at an agency can rival those of trading or investment banking culture. Add to that the creative process, which is infamously exhausting, cross-team collaboration whilst dealing with changing client briefs and impossible deadlines, and the environment can eaily become a pressure cooker situation.
Working in a routine, creative or otherwise, is largely considered positive for productivity. It goes without saying that structural points peppered in the workday help meet the day’s objectives.
But ad agencies work on a different model. It’s no secret that grueling long hours at an agency can rival those of trading or investment banking culture. Add to that the creative process, which is infamously exhausting, cross-team collaboration whilst dealing with changing client briefs and impossible deadlines, and the environment can eaily become a pressure cooker situation.