Vote for WongDoody's Session Proposals
Help WongDoody bring expert voices on the future of marketing and UX to SXSW 2025! Get our unique perspective on AI, future-proof marketing, UX and more from a diverse collection of panelists tapped into the industry.
Polls are open now, from August 6-18 and it's simple to vote! Create a free SXSW PanelPicker account and once registered, click the “Vote Up” arrow to support as many panels as you’d like. You can search the PanelPicker for "WongDoody" or return to this post for a link to each proposal below.
How to “Future Proof” Marketing with People, Not Tech
Many tout "Future-Proof Marketing" – GenAI, digital twins and hyper-targeting – as the next great hope for the industry. But these technologies are not the solution, they’re the tools. In the race to innovate and be “cutting edge” it's easy to lose sight of what’s at the center of every product or service offered: people. We’ve got to listen, understand and reward those who are buying, selling and using our products and services. Because true success, whether today or on Mars Substation #88 in 3025, relies more on understanding and empathizing with people than implementing the right tech.
Speakers
- Jennie Moore, VP Group Creative Director, WongDoody
- Jess Monsey, Executive Coach, Brand and Advertising Consultant. Previously MD of Weiden+Kennedy, Portland and President of 72&Sunny, NY., Detect Magic
>> Vote for this session.
Enterprise Digital Products: The Death of Design Innovation?
In this panel, design leaders candidly discuss how they lead Design teams in the creation of enterprise digital products. We will explore the benefits and challenges, myths, legends, and inconvenient truths of Designing for the Enterprise. We will even tackle the biggest conundrum facing our industry today: does Enterprise Software require design to fit into a factory model, forever closing the door on Innovation, and thus perpetuating the downward trajectory of the role of design? Or will our focus on empathy and human-centricity be a force for positive change in a sea of sameness?
Speakers
- Phil Golub, SVP Experience Design, North America , WongDoody
- Sara Alloy, Sr Director, Experience Design, CoreAI Head of Design, Publicis Sapient
- Barry Fiske, CXO, Global Experience & Innovation, Merkle
- Valerie Vacante, VP, Solutions Innovation, Dentsu
>> Vote for this session.
How the FT Used XR To Revive a 75-Year-Old Teaching Machine
In our hyper-connected world, understanding complex systems like the economy is more crucial than ever. Seventy-five years ago, economist Bill Phillips introduced a 2-meter-tall analogue computer that transformed theoretical knowledge into hands-on learning. The Financial Times has reimagined Phillips' machine for the digital age with an XR project that brings 'learning by doing' to life, offering an immersive experience. In this session, learn how XR can make complex systems tangible and engaging for today's learners of all ages.
Speakers
- Ralf Gehrig, Global CXO, WongDoody
- Alan Smith, Head of Visual and Data Journalism, Financal Times
>> Vote for this session.
What's In A Game? Gamification In UX Design
In product design, it’s easy to just slap badges or points on an interface and call it “gamification.” But how can you use principles from game theory and psychology to design an experience that’s actually fun? Dive deep into what makes a game good, such as balancing challenge and reward and creating satisfying feedback loops. And learn how game design can help with decision making in everyday life. Led by Ruthie Edwards, a UX designer, game developer, and college instructor.
Speakers
- Ruthie Edwards, UX Lead, WongDoody
>> Vote for this session.
Help WongDoody bring expert voices on the future of marketing and UX to SXSW 2025! Get our unique perspective on AI, future-proof marketing, UX and more from a diverse collection of panelists tapped into the industry.
Polls are open now, from August 6-18 and it's simple to vote! Create a free SXSW PanelPicker account and once registered, click the “Vote Up” arrow to support as many panels as you’d like. You can search the PanelPicker for "WongDoody" or return to this post for a link to each proposal below.
How to “Future Proof” Marketing with People, Not Tech
Many tout "Future-Proof Marketing" – GenAI, digital twins and hyper-targeting – as the next great hope for the industry. But these technologies are not the solution, they’re the tools. In the race to innovate and be “cutting edge” it's easy to lose sight of what’s at the center of every product or service offered: people. We’ve got to listen, understand and reward those who are buying, selling and using our products and services. Because true success, whether today or on Mars Substation #88 in 3025, relies more on understanding and empathizing with people than implementing the right tech.
Speakers
- Jennie Moore, VP Group Creative Director, WongDoody
- Jess Monsey, Executive Coach, Brand and Advertising Consultant. Previously MD of Weiden+Kennedy, Portland and President of 72&Sunny, NY., Detect Magic
>> Vote for this session.
Enterprise Digital Products: The Death of Design Innovation?
In this panel, design leaders candidly discuss how they lead Design teams in the creation of enterprise digital products. We will explore the benefits and challenges, myths, legends, and inconvenient truths of Designing for the Enterprise. We will even tackle the biggest conundrum facing our industry today: does Enterprise Software require design to fit into a factory model, forever closing the door on Innovation, and thus perpetuating the downward trajectory of the role of design? Or will our focus on empathy and human-centricity be a force for positive change in a sea of sameness?
Speakers
- Phil Golub, SVP Experience Design, North America , WongDoody
- Sara Alloy, Sr Director, Experience Design, CoreAI Head of Design, Publicis Sapient
- Barry Fiske, CXO, Global Experience & Innovation, Merkle
- Valerie Vacante, VP, Solutions Innovation, Dentsu
>> Vote for this session.
How the FT Used XR To Revive a 75-Year-Old Teaching Machine
In our hyper-connected world, understanding complex systems like the economy is more crucial than ever. Seventy-five years ago, economist Bill Phillips introduced a 2-meter-tall analogue computer that transformed theoretical knowledge into hands-on learning. The Financial Times has reimagined Phillips' machine for the digital age with an XR project that brings 'learning by doing' to life, offering an immersive experience. In this session, learn how XR can make complex systems tangible and engaging for today's learners of all ages.
Speakers
- Ralf Gehrig, Global CXO, WongDoody
- Alan Smith, Head of Visual and Data Journalism, Financal Times
>> Vote for this session.
What's In A Game? Gamification In UX Design
In product design, it’s easy to just slap badges or points on an interface and call it “gamification.” But how can you use principles from game theory and psychology to design an experience that’s actually fun? Dive deep into what makes a game good, such as balancing challenge and reward and creating satisfying feedback loops. And learn how game design can help with decision making in everyday life. Led by Ruthie Edwards, a UX designer, game developer, and college instructor.
Speakers
- Ruthie Edwards, UX Lead, WongDoody
>> Vote for this session.
Help WongDoody bring expert voices on the future of marketing and UX to SXSW 2025! Get our unique perspective on AI, future-proof marketing, UX and more from a diverse collection of panelists tapped into the industry.
Polls are open now, from August 6-18 and it's simple to vote! Create a free SXSW PanelPicker account and once registered, click the “Vote Up” arrow to support as many panels as you’d like. You can search the PanelPicker for "WongDoody" or return to this post for a link to each proposal below.
How to “Future Proof” Marketing with People, Not Tech
Many tout "Future-Proof Marketing" – GenAI, digital twins and hyper-targeting – as the next great hope for the industry. But these technologies are not the solution, they’re the tools. In the race to innovate and be “cutting edge” it's easy to lose sight of what’s at the center of every product or service offered: people. We’ve got to listen, understand and reward those who are buying, selling and using our products and services. Because true success, whether today or on Mars Substation #88 in 3025, relies more on understanding and empathizing with people than implementing the right tech.
Speakers
- Jennie Moore, VP Group Creative Director, WongDoody
- Jess Monsey, Executive Coach, Brand and Advertising Consultant. Previously MD of Weiden+Kennedy, Portland and President of 72&Sunny, NY., Detect Magic
>> Vote for this session.
Enterprise Digital Products: The Death of Design Innovation?
In this panel, design leaders candidly discuss how they lead Design teams in the creation of enterprise digital products. We will explore the benefits and challenges, myths, legends, and inconvenient truths of Designing for the Enterprise. We will even tackle the biggest conundrum facing our industry today: does Enterprise Software require design to fit into a factory model, forever closing the door on Innovation, and thus perpetuating the downward trajectory of the role of design? Or will our focus on empathy and human-centricity be a force for positive change in a sea of sameness?
Speakers
- Phil Golub, SVP Experience Design, North America , WongDoody
- Sara Alloy, Sr Director, Experience Design, CoreAI Head of Design, Publicis Sapient
- Barry Fiske, CXO, Global Experience & Innovation, Merkle
- Valerie Vacante, VP, Solutions Innovation, Dentsu
>> Vote for this session.
How the FT Used XR To Revive a 75-Year-Old Teaching Machine
In our hyper-connected world, understanding complex systems like the economy is more crucial than ever. Seventy-five years ago, economist Bill Phillips introduced a 2-meter-tall analogue computer that transformed theoretical knowledge into hands-on learning. The Financial Times has reimagined Phillips' machine for the digital age with an XR project that brings 'learning by doing' to life, offering an immersive experience. In this session, learn how XR can make complex systems tangible and engaging for today's learners of all ages.
Speakers
- Ralf Gehrig, Global CXO, WongDoody
- Alan Smith, Head of Visual and Data Journalism, Financal Times
>> Vote for this session.
What's In A Game? Gamification In UX Design
In product design, it’s easy to just slap badges or points on an interface and call it “gamification.” But how can you use principles from game theory and psychology to design an experience that’s actually fun? Dive deep into what makes a game good, such as balancing challenge and reward and creating satisfying feedback loops. And learn how game design can help with decision making in everyday life. Led by Ruthie Edwards, a UX designer, game developer, and college instructor.
Speakers
- Ruthie Edwards, UX Lead, WongDoody