AI-generated productions are fundamentally changing how brands communicate. Now, even humans can be created using artificial intelligence, challenging traditional boundaries of creativity and technology. This study delves into:
• What is actually possible today?
• How should brands take advantage of these opportunities while mitigating the risks?
• What do consumers think?
We provide specific recommendations for how brands can ethically and effectively leverage AI-generated humans in advertising.
→ Consumer attitudes towards artificial intelligence
→ Concerns and fears about AI-generated humans in advertising
→ Influence of labeling on the acceptance of AI content
→ Recommendations for ethical, customer-centric use of AI in marketing
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