How best to get the word out on this highly specialized, lifesaving B2B2C product? By telling the stories of the people it will save. And having a little fun with scary clowns and rappers along the way.
We created a campaign focused on storytelling for B2B2C communication you want to connect with. The little twists featured in the stories highlighted how confident this solution can make drivers, even in uncomfortable situations.
To get there, first we developed a visual foundation using clever lighting for a distinctive look that easily conveyed emotions. But this unique look needed to be adapted to environments unremarkable enough to be in any US city. The location for these stories is the ubiquitous back seat of any ridesharing vehicle, after all.
With our own in-house production and direction capabilities, we set to work creating a wide variety of assets, from key visuals and product visuals to an installation video and an interactive CES presentation for the product launch at the world’s largest tech show.
B2B2C communication that’s informative, emotional and not just approachable, but memorable and fun to connect with.
As winner of the CES 2023 Best of Innovation Award, the Bosch RideCare Companion attracted the attention it deserved.
