In the face of fast-changing mobility trends and a newfound focus on people-oriented solutions, Bosch, the world's largest automotive supplier, underwent a significant internal transformation. This change laid the groundwork for our rebranding efforts, which were not just about adapting but leading the way in this new era, ensuring that Bosch remains the top choice in mobility.
Based on the campaign tagline "Let's move...", we transformed Bosch's communication with a sharp, human-centric positioning campaign. A complete visual overhaul and engaging messaging immediately positioned Bosch as the leader in the new mobility era, showcasing our expertise in blending innovation with human needs. We made sure Bosch’s transformation was not just seen — it was felt across all channels.
Our global positioning campaign achieved expansive reach within a broad mobility-enthusiast audience— positioning our message at the forefront of the contemporary mobility movement.
Emphasising quality over quantity, the website experienced steady traffic and strong engagement. In 30 days, we reached
The video's strong viewer engagement and significant reach is a compelling testament to the effectiveness and success of our tailored media campaign. In just 15 days, we had
Our out-of-home campaign around the IAA trade fair, a pivotal mobility industry event for stakeholders and decision-makers, leveraged strategic placements, maximising exposure in key traffic corridors and hotspots and reaching a total of over 7 million people across three high-traffic areas in Munich, Germany.
At IAA 2023, our communication measures ensured targeted reach, capturing the intended audience effectively. Over 15,000 people visited the Bosch booth.
In our LinkedIn campaign, we prioritised forging connections with high-quality contacts over sheer volume, ensuring that every engagement was tailored, meaningful, and aligned with our strategic objectives. The campaign garnered nearly 2 million impressions, 30,000 engagements and 400,000 video views among our tailored target market.
